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Why having a website is important for a small business

It is surprising how many small businesses still do not have a website as 93% of business purchase decisions start with a search engine search. 
 
Here are the top 3 reasons why having a website is important to business success.
 
1. A website makes your business look more credible and professional
 
Without a website many people will not even consider you as an option when they are looking for products or services. If they can’t find you online they simply write you off as an option. A good website informs and reassures customers that you know what you are doing and can deliver what they need.
 
2. A website increases your reach to customers
 
At any point in time more than 20 million shoppers are online, purchasing everything from books to computers to cars to food to cleaning services. You name it and however likely it may seem, someone will figure out how to sell it online. Even if they do not actually buy online many people now carry out Internet searches prior to shopping to find services in their local area and compare prices, venues etc. When you have a website your reach becomes far wider – you have a global audience that can access information about your company.
 
3. A website is a cost effective way to market your products or services
 
Many small businesses cite cost as the main reason for not having a website, but actually when you consider the potential reach to customers that you can achieve with a website when compared to traditional print advertising, it is one of the most cost effective ways to advertise.  For the cost of a newspaper advert you could get yourself a professionally designed website which, when coupled with social media can extend your reach way beyond that of print.
 
So……….
 
If you’re not online get online
 
Harnessing the web as a business tool is important, even for businesses that may consider themselves as primarily offline. Beauty businesses, fitness businesses, plumbers, driving instructors and any number of other service businesses ultimately all measure success by their ability to build offline relationships – and the web can play a huge part in that. So no matter how established your businesses is offline, it’s crucial to get the basics of online in place.
 
As a small business, it’s unlikely you’ll have big budgets, staff or free personnel hours to invest in a complex online strategy, but there are certainly some simple steps you can take to start reaping the rewards that the web can bring. Don’t get left behind, get started today!
 
By Isobel Brown, Usk Valley Promotions, Usk

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