Business Strategy and Operations

Business Strategy and Operations

While identifying risks and possible challenges, consider different scenarios and prepare various plan of action to sustain growth and deliver cost-effective products and services

Whilst a lot of uncertainty exists around exactly what Brexit will mean for the trading landscape, one way or another, businesses will have to deal with a new set of circumstances in the years ahead. Companies will need to take a strategic approach to their business and plan ahead to ensure that they maximise opportunities as well as mitigate risks and vulnerabilities arising from Brexit. Building strong leadership and management will be crucial to provide the vision and conviction required to navigate through unchartered waters.

Each business will face different challenges and the opportunities and threats of Brexit will be unique to each one. Preparing now for what might lie ahead and considering the implications of Brexit for different scenarios will help ensure that you are ready to take action and quickly adapt to the evolving situation. A change in your business strategy could include anything from diversifying your supply chain, targeting new international markets or innovating your offer to create a competitive advantage.

Possible Opportunities and Challenges

Planning for risks and uncertainty

Identifying risks and starting contingency planning now will make it easier to put plans in place once the details of the final deal are available. Businesses should consider having someone in place that is responsible for managing this and the impact on the organisation. This will be critical to steer the business through this period of uncertainty. This role could fall to the business owner if you are a small business or in a larger business a senior manager or HR professional who has decision making authority and is widely known in the organisation.

Change in market opportunities

Brexit could mean emerging and alternative markets for export opportunities in international markets and/or reduced competitiveness in EU markets. To prepare for this changing situation, you should monitor the business environment and identify the potential to maximise opportunities and diversify markets. It is important to gain a greater understanding of your current competition now and start developing differentiated or strengthen existing offers and look to where you can reduce costs and improve efficiencies.

Improve efficiencies

The potential impact of Brexit across the business could see increased pressure on margins. Companies can look to innovate, increase effectiveness and reduce costs out of their production process to improve efficiencies in order to maintain or even increase profitability. This is one of the measures a business can take to plan against the potentially challenging impacts of Brexit but makes perfect business sense, irrespective of Brexit.

Supply chain agility

Depending on the Brexit deal reached, businesses must ensure they are able to react quickly to any cost-changes within the supply chain and potential delays that could impact flow of supplies. Even businesses that do not directly import from the EU may find critical suppliers are adversely affected. It is important to understand any potential vulnerabilities in your supply chain to ensure your business operations are not impacted. Audit supplier contracts and relationships to clearly understand your supplier base and identify critical areas that may be vulnerable in light of Brexit changes. Identify options to strengthen these or consider diversifying suppliers to mitigate risks.

TO DO LIST: Preparing for a possible No Deal    


If you import or export 

If you transfer personal data 

If you provide services or operate in the EU

If you employ EU citizens 

If you sell manufactured goods

If you are involved with intellectual property or copyrights

UK Government’s full list of EU exit information for businesses can be accessed here.        



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