The Globe is a superb country mansion in the heart of the peaceful coastal village of Angle on the Pembrokeshire coast. Built in 1904, the Grade II listed building served as the village’s pub with rooms until the early 1990s.
Having just been renovated and upgraded to provide luxury comfort, technology, style and both modern and traditional touches to all its rooms, the unique Edwardian property provides everything guests need for a luxury holiday in one of the most beautiful parts of Pembrokeshire.
What they did
“The Globe used to be a 2-floor holiday let with a residential flat above, which was accessed independently. We spent a year working out how to combine the two and getting planning permission for a big refurbishment. We spent the next 18 months on the actual refurbishment to make 4 large rooms and 4 family suites all with en-suite facilities – a big change from the 3 bathrooms and 5 bedrooms in the previous holiday let business. We then opened for whole house lets whilst developing a roof terrace and then a large dining room downstairs.” – Sally Dickerson, Owner
What would they do differently?
“I don’t think so. We always wanted to do things in stages. We also needed income from whole house lets to fund the final phase of work. It has taken longer than I hoped to get to the next stage where we open as a luxury guest house in the shoulder periods around the holidays (when full house lets will prevail).
I was very particular about fittings and finishes – the house was built in 1904 but I wanted to decorate it as if it was its first major refurbishment in the art deco era which meant very particular door knobs, skirting, coving etc. The house being listed and the regulations/requirements for fire, disability access made some of these decisions challenging, but we managed.”
Their proudest moment in business
“Our proudest moment is getting Visit Wales 5-star accreditation straight away and having our first guests who stayed for Christmas to immediately book again for their next year’s stay.”
Do they use Welsh in their business?
“We try to. Some signs and our welcome greetings sign are in Welsh and I’ll aim to have our lift announcements and website provided in Welsh soon. I’m currently recruiting staff and asking if they can speak Welsh as one of my screener questions.”
Describe the type of support (financial / non-financial) they’ve received from Business Wales / Welsh Government
The Welsh Government’s Business Wales service supported Sally with her growth strategy. Lisa Williams, her Growth Adviser, helped with business planning and financial applications, enabling Sally to secure finance to fund the expansion:
“Business Wales were very helpful in the first instance by helping me with my business plan as part of a funding application. I could have done this myself, but the help I got in terms of benchmarking, formatting, covering all the key elements was invaluable. As a result of the plan and my submission, I got an interest-free loan from Pembrokeshire Lottery. In 2018, Business Wales helped me apply for a Welsh Government grant (for creating luxury accommodation and employing additional people), supplying expertise in different areas including recruitment, job descriptions, energy efficiency advice and making the business case for funding my expansion to become a luxury B&B/guest house in the quieter times of the year – we’re now working to finish the work and hire those people.”
Here are the Globe House’s top tips for anyone else looking to start or grow their own business:
- add more time and more budget, as contingency. I hadn’t expected to have to rebuild the roof when we renovated!
- take advice from local people and use local tradespeople where possible
- talk/evangelise about what you’re doing – as a result of talking to locals, I managed to find one of the original fireplaces from the Globe, and get it re-instated, plus I’ve had several local people hire the house for family reunions and weddings
- don’t lose sight of the end goal – we wanted a five-star experience, without high prices, and did manage to achieve this, partially by equipping many rooms and all the (matching!) curtains via eBay purchases