Fighting mental health issues and trying to fit work around her two children made Laura Jones undertake a series of new qualifications and plunge into self-employment.

With help and advice from the Welsh Government’s Business Wales service, she was able to successfully secure funding and launch her beauty salon, Môn Beauty, in Beaumaris, Anglesey.

  • successful start
  • 1 job created
  • obtained £1,500 funding via Purple Shoots

Introduction to business

Môn Beauty is a brand new beauty salon, launched by Welsh speaker Laura Jones in Beaumaris. The salon offers a wide range of services including semi-permanent lashes, acrylic nails, gel polish and make-up.

Why did you decide to set up your own business?

I decided to start my own business because I am a single mother of two kids and have serious mental health issues, including PTSD, anxiety and depression. I wasn’t going out of the house or socialising; I didn’t think I could go back to my previous career in hospitality management, so I opted for a new career that I could fit around the children.

What challenges did you face?

The biggest challenge was that I had to train in a new trade. I had to collect all my tools, equipment and courses bit-by-bit over a year, but I am still struggling with poor health and the costs associated with starting a business.

Business Wales support

Having attended a Business Wales start-up workshop, Laura worked with an adviser, Sian E Jones, who assisted with everything necessary to equip her with the practical knowledge, understanding and skills to start her own business. This included support with business planning, marketing and financial forecasts.

Following Sian’s help, Laura obtained support from the PACE and NEA schemes and was able to secure £1,500 from Purple Shoots.

As Laura now turns to growing Môn Beauty, she will further benefit from specialist HR support as well as the guidance of a volunteer Business Wales mentor.


  • successful start
  • 1 job created
  • obtained £1,500 funding via Purple Shoots

Business Wales and my adviser Sian have been an amazing help. Sian has made sure I have ticked all the boxes I needed to when starting on my own. She put me in touch with Purple Shoots, which helped me secure a £1,500 loan that I put towards my courses.

Future plans and ambitions

I now have my own beauty salon where I hope to build my brand to allow me to make a decent living for the kids and me.

If you want to read more success stories of how Business Wales has helped other people like you to start or grow their businesses, visit or follow @_businesswales / @_busnescymru on Twitter.

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