Welsh Government

For support or business advice

03000 6 03000

Tabitha Eve

Tabitha Eve

Pontypridd entrepreneur tackles wastefulness through offering sustainable, eco-friendly alternatives to single-use household products.

Started by Debbie Rees, Tabitha Eve is a South Wales business, tackling wastefulness at home. The company offers sustainable, eco-friendly alternatives to everyday homeware. The Welsh Government’s Business Wales service helped with finding larger premises for the business to expand into, sourcing funding for equipment, export advice and adopting a sustainability policy.

  • a sustainability policy adopted
  • 9 jobs created
  • £30,000 secured in international trade deals in the first year of trading

Introduction to business

Owner Debbie Rees decided to start her own personal war against wastefulness and plastic pollution when travelling and diving the seas of Borneo. She started Tabitha Eve to create sustainable, everyday products to replace her disposable kitchenware.

Based in Pontypridd, Tabitha Eve launched in March 2018 and offers sustainable alternatives to household products, manufactured from ethically sourced fabrics.

Why did you decide to set up your own business?

I started Tabitha Eve while I was on maternity leave from a busy job in the finance industry. I'm a keen scuba diver and the environment has always been high on my radar of important issues, so I decided to start making things from home that would eliminate waste within the house. Friends and family started asking for the same items and this is how Tabitha Eve was born.

What challenges did you face?

Asides from childcare, as I'd never set up my own business before, finding a helpful and friendly accountant has been a real help. Sourcing fabrics and ensuring a transparent and ethical supply chain wherever possible has probably been our biggest challenge to this day. Gearing up to larger orders so quickly was quite a challenge, too! Going from sewing in my conservatory at home to employing a team of sewists and using industrial machinery has been a big learning curve!

Business Wales support

Tabitha Eve received Relationship Management support from Business Wales' Jayesh Parmar, to source new premises to accommodate the business’ rapid expansion. Debbie and Jonathan also benefited from export advice and managed to secure £30,000 in international trade deals in the first year of trading.

Additionally, they were able to adopt a sustainability policy for the business, helping them align their sustainability goals and CSR objectives, while reducing packaging waste.


  • a sustainability policy adopted
  • 9 jobs created
  • £30,000 secured in international trade deals in the first year of trading

Our sustainability adviser Iain Cox was really useful in pointing me in the right direction in terms of sustainability goals, methods and accreditations. He really made us focus on our own sustainability goals and message. I've also applied for schemes such as Jobs Growth Wales.

Future plans and ambitions

Tabitha Eve has stockists around the globe, so I'd love to expand on the message of reducing waste and buying ethically made products. I'd like to open a boutique bricks-and-mortar shop for our products one day and expand our product range. We want to be the one-stop shop for anyone looking to buy eco-friendly products that are designed to help along the journey to living a less wasteful lifestyle.

If you want to read more success stories of how Business Wales has helped other people like you to start or grow their businesses, visit https://businesswales.gov.wales/case-studies or follow @_businesswales / @_busnescymru on Twitter.

Conversion pixel