Destination audit

As well as asking the community to review the resources, you may also wish to carry out a destination audit from the visitor’s point of view:

  • ask for volunteers from the community or local organisations to assist you
  • approach your destination as if you had never been there before

If the public toilets are clean, tidy and well maintained but there is only one block in the whole destination then rate the number as poor or very bad and the quality as good or excellent.

You may wish to take photographs of the resources particularly if something is either ‘very bad’ or ‘excellent’.


Evaluate your findings

Take the results from each audit and create an average result for each resource. To do this, add up all of the scores for the resource then divide the total by the number of audits. If there are any vast differences between scores for a particular resource discuss why that might be.

Look at the resources that are rated highest, think about who is responsible for those resources and why they are perceived to be excellent.

Look at the resources that are rated lowest, again think about who is responsible for those resources and why they are failing.

Certain resources may be excellent but have been rated low because there are not enough of them. Others may have been rated low because although the resource is excellent, people were unaware of it or unable to find it. Consider the following:

  • where are the gaps?
  • who is responsible for those resources?
  • how can the working group assist with the development of new resources or improvement of old resources?
  • draw up a report which can be included in your action plan

In south west Wales a partnership has carried out a coastal recreational audit which not only includes user numbers for activities but also relevant infrastructure information on slipways, toilets, easy access, moorings, beach awards, dog ban areas and so on.  

Find out more by watching the video case study below.