Developing Destination Partnerships

Many destinations in Wales already have groups of stakeholders who work together to drive the sustainable development of their destination. 

This website is aimed at destinations that don’t have a destination partnership or the current partnership objectives and actions need to be reviewed.

In academic terms all destinations have a life cycle, from its creation through its popularity, to its decline and hopefully to its rebirth rather than its final end.

(For more information on the academic side search the website for ‘Concept of a Tourist Area Cycle of Evolution’ Butler 1980).

Your destination may be at any of the stages below. If you are trying to create a destination or to revive a declining destination then creating or reviving a destination partnership is vital.


1. Define what you hope to achieve

  • find any gaps 
  • plan what needs to be done to improve the situation 
  • allocate jobs to each partner


If you have an out of date action plan, update, amend and add to your old action plan using the same principles.


2. Involve all key stakeholders

  • ask for a representative from each key stakeholder to discuss the action plan 
  • approach other stakeholders that could contribute but don’t as yet


3. Partnership meeting 

Arrange a meeting at a central location:

  • provide sufficient information on what you want to achieve
  • indicate the importance of their attendance
  • establish relationships at the first meeting
  • find out what everyone does and why they want to be involved
  • evaluate what skills and resources they can offer
  • find out what policies, strategies or action plans each organisation has 
  • discuss progress and any issues along the way


4. Establish and agree the objectives of the partnership group 

  • gain agreement from all partners that developing an action plan or updating an existing action plan will be the first objective of the group


5. Agree the framework of the partnership group

  • formalise the group by agreeing a terms of reference, appointing a chair and secretariat


Your terms of reference should include:

  • a list of all the members of the partnership group
  • purpose and objectives for the group
  • roles and responsibilities of each member - will one organisation in the group lead the development?


You may wish to go further and constitute the group - you will need to draw up a constitution if you intend to apply for funding for the work of the group.

Creating the action plan is the next step. It is important to engage with the wider community and local businesses.