Visit Wales and the Mid Wales Regional Tourism Strategy have identified a number of geographical areas where focussed and coordinated attention can expand the tourism economy. Increasingly, public sector support for tourism will be directed through these 'destinations'.
In mid Wales, Snowdonia/Gwynedd, Ceredigion, the Dyfi Biosphere and the Cambrian Mountains all have been designated as 'destinations'.
The goal of this Plan is for the area to become a world class sustainable destination by 2017. Objectives (delivering the focus of Partnership for Growth as shown in brackets):
- To offer more to visitors, having regard to quality and to the core eco offer, including making the most of what the area already has (product development).
- To strengthen the quality and distinctiveness of the public realm and the authenticity of visitor experiences (people development and place building).
- To manage individual businesses and the overall visitor destination more sustainably and cohesively (people development).
- To increase the numbers of visitors and their value to the local economy (promotion and profitable performance).
Complete 360 Observatory and interpretation at Cors Dyfi/Dyfi Osprey Project – Easter 2014.