Rhondda Cynon Taf

Rhondda Cynon Taf is predominantly a day visitor destination. This, coupled with the fact that when visitors do stay, the majority of them stay with friends or relatives, suggest that the council and its partners have a considerable challenge to encourage longer visits and appeal to those visitors without friends and relatives residing in the county borough.

Vision and Aims

The ongoing challenge is engendering a tourism environment to achieve the vision set for 2020. The vision being that Rhondda Cynon Taf will be a successful visitor destination within the valleys region of Wales by 2020.

In order to achieve the vision and provide an effective service within the tourism industry, Strategy, PR and Tourism has 3 broad aims:

  1. To develop effective partnership working within the tourism industry.
  2. To develop Rhondda Cynon Taf as a collaboration of quality visitor experiences.
  3. To raise the profile and credibility of Rhondda Cynon Taf on the UK tourism map.


Project example

Rhondda Cynon Taff includes plans to develop and roll‐out the Ambassador training programme and establish a ‘connecting to visitors’ initiative.