A Tourism ‘Centre of Excellence’ is a tourism destination with:
- One or more thematic strengths.
- The quality of the tourism experience (people, places, information and products) attracts visitors over time to sustain a community (within a defined geographic locality) through focused economic activity.
- The ability to maintain and enhance that development.
The centres will focus on tourism growth markets linked to activities such as:
- adventure tourism
- other attractions, for example historic gardens that use the natural and built environment
Centres of Excellence are a key component of both the Coastal and Sustainable Tourism projects.
For the Coastal Tourism project Visit Wales are working with joint sponsors to take forward the delivery of 3 centres of coastal tourism excellence.
For Sustainable Tourism we are similarly working with joint sponsors to deliver 4 centres of sustainable tourism excellence.