The cycling market is now widely acknowledged as one of Wales’ most significant offers for tourism, benefiting from world class landscapes, heritage, attractions and facilities. Over the last few years in south Wales there have been significant developments in improving the opportunities for cyclists.
The 10 local authorities in south east Wales have collaborated to further develop and promote cycling in the region. Part of this work has involved developing this marketing toolkit which is funded by Visit Wales’ Partnership for Growth programme.
This marketing toolkit will:
- help businesses realise the potential of attracting more cyclists to boost income and profits
- provide information on how to effectively tap into this lucrative market and encourage repeat visits
- help you better understand the market and provide the relevant facilities