Tourism Product Innovation Fund (TPIF)

Purpose of TPIF fund  

The purpose of the TPIF fund is to work with tourism sector partners across Wales to deliver the 10% growth target set out in the tourism strategy. The fund aims to encourage closer joint working between tourism consortia, partnerships and trade groups and to develop and improve the product offer to visitors which will benefit the tourism sector, local communities and critically, help to grow the tourism economy in a sustainable way. 

By working together in a co-ordinated way, trade partners will be able to contribute to the delivery of the action plan, a framework for action – the 3 year plan to deliver the Strategy, and help grow the value of tourism, stimulating local jobs and ensuring the sustainability of the sector in Wales. Closer collaborative working will also enable partners in the sector to explore new ways, at local, regional and national levels in Wales.

Project proposals will need to: 

  • develop or enhance tourism products that have been identified as priorities within the tourism strategy and action plan
  • be in line with Visit Wales’ thematic ‘Years of Experience’ approach 
  • meet the needs of one or more of Visit Wales’ target market segments
  • demonstrate the ability to have an impact in the market place over a longer period of time


The current round of TPIF funding for 2017/18 has now closed.  There will be another round opening towards the end of 2017.   To be kept informed of timescales please ensure that you’ve subscribed to receive our industry newsletter or follow us on twitter @visitwalesbiz