Tourism Product Innovation Fund (TPIF)

Purpose of TPIF fund  

The purpose of the TPIF fund is to work with tourism sector partners across Wales to deliver the 10% growth target set out in the tourism strategy. The fund aims to encourage closer joint working between tourism consortia, partnerships and trade groups and to develop and improve the product offer to visitors which will benefit the tourism sector, local communities and critically, help to grow the tourism economy in a sustainable way. 

By working together in a co-ordinated way, trade partners will be able to contribute to the delivery of the action plan, a framework for action – the 3 year plan to deliver the Strategy, and help grow the value of tourism, stimulating local jobs and ensuring the sustainability of the sector in Wales. Closer collaborative working will also enable partners in the sector to explore new ways, at local, regional and national levels in Wales.

Project proposals will need to: 

  • develop or enhance tourism products that have been identified as priorities within the tourism strategy and action plan
  • be in line with Visit Wales’ thematic ‘Years of Experience’ approach 
  • meet the needs of one or more of Visit Wales’ target market segments
  • demonstrate the ability to have an impact in the market place over a longer period of time


The Tourism Product Innovation Fund (TPIF) are now open for applications and we encourage projects to be submitted that are innovative and high quality. The closing date for the first round of applications is Friday 24th February. A further round will then be launched at this time next year to commit the remaining budget for 2018-19.

Please note that applications should not be submitted without having prior contact with one of the regional team before the deadline. They can be contacted via email to The regional team will then send you an editable version of the application form.

Completed application forms should then be submitted before the deadline on Friday 24th February to the  with all necessary supporting documentation (see guidance notes) for private and third sector organisations.