Communicating your sustainability message effectively is the key to effective marketing - talk about your environmental initiatives and integrate them into your messaging in order to enhance your image and attract future visitors.
By producing a sustainability policy you can formally frame your commitment or implement a system for external validation. Many businesses already have an environmental or sustainability policy. In order to implement your policy, it is good practice to establish an improvement action plan to deliver on the commitments. It will help you and your staff focus on achieving the policy commitments through a series of individual targets.
In order to do this, you will need:
- to provide key information about your efforts
- information on how you manage your business sustainably
- examples of how much water, waste or energy you have saved through your environmental initiatives