The PLANED 'Perfectly Pembrokeshire' Ambassador programme aims to highlight the importance of 'The Local Expert' – people who can suggest to visitors those extra special places or experiences that make this area unique.
Planed are working towards having 20 ambassadors who love Pembrokeshire and who want to share their knowledge and passion with visitors. They have recruited people who are active in their communities as well as those who are in daily contact with visitors.
The 'Perfectly Pembrokeshire' induction course highlighted the very best that the county has to offer and developed tips and opportunities for encouraging people to explore more – ideally spending more time in the area, spending more money and contributing to the vibrant tourism economy.
Go to the Experience Pembrokeshire website for more information on the ambassador programme.