One of the largest programmes in Wales, the Valleys Community Tourism Ambassador scheme is aimed at not only working with existing tourism businesses, but also working closely with communities. This will further develop and sustain tourism in areas of need.
Over 400 local people attended the programme and became Community Tourism Ambassadors. This scheme was also highly-commended at the World Responsible Tourism Awards held at the World Travel Market in 2013.
Go to the Ambassador Training Wales website for more information on the ambassador programme.
The Ambassador programme has now closed, however you can still view the Valleys website as it is built around the brand values.
Take a look at the following videos for more information on the ambassador programme.