Benefits to your Destination

A Tourism Ambassador:

  • is a welcoming host
  • is a source of useful information
  • is an expert on all things around them
  • is local and passionate about their area
  • is dedicated to unravelling hidden gems
  • provides a unique and authentic experience
  • is aware of the importance of tourism to the local economy
  • helps to develop and sustain a destination


The aim of any Ambassador programme is to recruit suitable individuals to act as a welcoming host and a source of information for a destination.

The benefits that Tourism Ambassadors bring to destinations include:

  • enhancing the Visitor Experience
  • increased footfall 
  • increasing economic impact
  • increasing visitor spend
  • extending length of stay
  • encouraging repeat visits
  • improving product/local knowledge and customer service skills
  • active networking, locally and nationally
  • improved communication between destinations
  • business development
  • support for the visitor economy