Case Studies

In Wales we’re proud to boast that there are a number of Tourism Ambassador Programmes. It is important to share best practice with each other to encourage other areas to develop a successful Ambassador programme.

These case studies can help your programme to become equally successful, and delivered with positive outcomes. The following 4 case studies are based on 3 successful schemes in Wales, and one successful Global Greeter programme which is run and managed by Visit Kent, the first programme to be established in the UK.

Wales Ambassador programme case studies:

  • Brecon Beacons
  • Cardiff Airport  
  • Destination Wrexham


The Global Greeter Network

Global Greeters are volunteers who have a keen interest in tourism, love their destination and want to show it off to visitors. They are not guides, but more like a welcoming host or a newly met friend. Greeters will show special places that mean something in their lives and that a visitor would enjoy seeing. They would also show visitors specific things that they are interested in such as heritage, specific walks, parks, shopping, architecture or a hidden gem within the area.

Visit Kent now coordinates a thriving Greeter Programme for the county. With the success of the Olympic Games and funding received through the Olympic Games Committee they run the first county wide Greeter Programme in Europe.