*Jenny is not currently accepting mentoring applications. If your enquiry is urgent, please contact Gwenno on 01970 631414.*


Why Jennifer would be an effective mentor

  • Jenny has a lifelong interest in farming and along with her husband Teifi (who is also a mentor) diversified from dairy farming to set up one of Wales’ first farm shops
  • Jenny emphasis has always been to stock home grown & local products and has won many accolades for local retailing, sustainability, local sourcing & best farm diversification
  • Her knowledge of local food retailing and sourcing has been built up over 34 years and covers all aspects of the food chain and how to market produce, including the importance of social media and self-promotion of businesses
  • Jenny can advise on how to meet trading standards and environmental health requirements as her background as a Quality Assurance Manager has been vital to the farm shop business
  • Other strengths which she is keen to share is time management, positive thinking, ‘can-do’ attitude & problem solving. These come naturally to her – but over the years she has helped several other businesses to set up and be successful, finding solutions to problems, and by listening to what they want to achieve
  • Jenny is proficient in farm accounts and records, VAT and working out costings, profitability forecasts both on the farm and especially with the farm shop business.

Current farm business

  • 50 acres owned, 50 acres rented
  • Farm shop enterprise specialising in Welsh food and drink
  • Home grown potatoes
  • Small scale vegetable and herb growing
  • Grass for grazing, silage and hay
  • 50-60 herd of Cattle

Qualifications/ achievements/ experience

  • 1974-5: Agricultural College Llysfasi, NCAW, NCD, FM Records & Accounts
  • 1977-8: Dairy Technology at Cheshire College of Agriculture
  • 34 years independent Welsh food & drink retailer
  • 1988: Dairy Industry: Quality Assurance Manager with Dairy Crest Foods


"Always have a 'Plan B' and be ready to makes changes as necessary."

"Be realistic with financial forecasts - it's much better to be able to meet targets and then move forward."

"Diversification can bring in extra income on the farm, but be aware that some diversification's are very labour intensive (but great if you have a keen younger generation ready to join the farm business)."

"We've found it much easier for both of us to be involved with the Farm Shop and the farming.  In fact the shop diversification does take up a lot more time than the farm enterprise."