Food Tourism and Culture

Food and drink go hand in hand with hospitality and tourism in Wales. Combine quality seasonal food and local ingredients, interesting places to eat and stay, and some of the world's best chefs, and you define the hospitality sector in Wales with its deserved reputation for excellence.

Food Festival Toolkit

Food Festivals

Please see below access given to presentations given on the day

David Lloyd Zero2Five

Dilys Parker Welsh Government

Meilyr Ceredig Four Cymru

Susie Abson Welsh Government

Andrew Martin Welsh Government


Picture of a market

Food is important to our visitors

More and more, food is an important influence on people’s decision to visit Wales. It's because they are more discerning, and take an interest in where their food comes from and what happens on its journey to their plate. The 2 sectors of food and tourism are therefore particularly important in Wales, and we've developed complimentary strategies to develop both sectors. We want to build relationships between the hospitality and catering industry and local food and drink producers, and in this way make sure there is a constant supply of fresh, seasonal produce to cater for the visitor's every taste.


Image of a MarketBoosting the image of Welsh food and drink

Food tourism is about helping visitors uncover our local, culinary gems – by championing the regional distinctiveness of our produce so that first-time visitors feel a connection to the area and want to return for second helpings. We've set out how we aim to achieve this by 2020 in our Partnership for Growth Strategy for Tourism, which defines a product-led approach to marketing, with food seen as integral to the visitor experience. The Food Tourism Action Plan 2014 targets key actions to raise awareness and make information readily available to visitors and to assist food producers and tourism businesses to work together.


Farmers’ Markets and Food Events/ Success factors and lessons learnt

This research was commissioned to contribute to the development of a more in-depth understanding of the opportunities for food and drink businesses that choose to directly market their produce through farmers’ markets and/or other regular food events. The objective was also to identify factors that have been key to the success of established farmers’ markets and food events, as well as any lessons learnt.

The Final Report


The application process is now closed for this years 2016/17 Food Culture Grant Funding for Food Festivals

Nineteen food and drink festivals across Wales have received funding from the Welsh Government to help support their events and strengthen Wales’ reputation of producing high quality food.

Welsh Government Supported Food Festivals 2016

Evaluation of Food Festivals 2015

Other useful information: