Welsh Government

Trade Development Programme

Our Trade Development Programme (TDP) aims to help you, as a food and drink producer, processor or distributor in Wales, to grow your business and create jobs. We’ve got specific programmes to support high growth companies to address skills and competencies gaps or to add broader commercial management experience into your mix.


Picture of a trade event

Meet the buyers and gain new skills

Strengthening the supply chain within Wales is a priority. Our Meet the Buyer events bring in major food and drink retailers, wholesalers and independents. We provide an insight into purchasing requirements, and provide companies with unique opportunities to boost sales. Our Commercial Skills Programme addresses gaps in company skills and competencies, developing professional commercial management standards within the industry in Wales. Tailored advice and guidance is also available to key personnel on industry related issues, and long-term mentoring already supports bakery, confectionery and dairy processing sectors.

Read more about the Meet the Buyer Events


Commercial Skills

The Commercial Skills Programme is a series of workshops and 1:1 support aimed at all Welsh food and drink businesses. The programme provides practical advice and support to businesses in order to develop capability in delivering commercial plans across all business functions.


Multiple Retailer Profiles July 2015

The UK Retail Market Overview:

The UK Food and Grocery Market was valued at £105 billion for the year to 24 May 2015, up by 0.3% on 2014. The market remains heavily concentrated, dominated by Tesco, Sainsbury’s, Asda and Morrisons who between them have a 65% share of the market, however all 4 have experienced sales decline during the year. Price remains a key area of competition in the market, with the major retailers engaged in price activity in an attempt to regain shares from the discounters who have performed so strongly in recent years.

In addition to the discounters, growth has also come from the convenience and online channels with shoppers using a combination of these to shop little and often. The major retailers are utilising multi-channel strategies in response, investing in Online Shopping/Home delivery and Click & Collect solutions and in the case of Sainsbury’s, investing in the discount channel by virtue of its joint venture with Netto.

Multiple retailers dominate food and drink sales in Wales as in the total GB, with the top 10 retailers accounting for 88.7% and 87.7% share respectively. Tesco, Asda, Aldi, Lidl, Iceland and Bargain Stores have a higher market share in Wales than in total GB and as such are important outlets for Welsh food and drink producers. In contrast, Sainsbury’s, Morrisons, Waitrose and M&S under-trade in Wales vs total GB. Sainsbury’s and Waitrose’s shares in Wales are particularly low in comparison to their overall share due to the low number of stores in Wales, just 30 for Sainsbury’s and 9 for Waitrose (June 2015). The Co-operative is an important retailer within Wales, serving many smaller towns and villages where there is no other multiple retailer presence, however it under-trades vs the UK overall.

Access profiles of individual retailers