Marketing and IT
Marketing and IT pages are currently being reviewed further update to follow, in the meantime please find links to our IT and Marketing content:
Marketing
Browse a range of guides and fact sheets covering Marketing and Market research
What is Marketing?
What are you selling?
Know your Customers
Right Place, Right Time
Promoting your business
Practical marketing planning
Selling for success Getting your first customer
Getting your first customer
Market Research
What is Market Research?
Understanding your Market
Checking out the competition
Identifying your customer
Types of Market Research
Planning and using your market research
Sign in to BOSS online learning to view and access a range of courses including:
Identifying your customers
On completion of this course you will be able to:
• Identify who your ideal customers are likely to be.
• Understand a range of customer buying motives.
• Understand your customers service delivery needs and how to meet them.
Marketing your new business
On completion of this course you will be able to:
• Understand what makes an effective marketing message.
• Recognise the opportunities to promote your business using traditional and digital marketing techniques.
Creating an online presence
On completion of this course you will be able to:
• Understand the importance of an online presence for your business.
• Identify the different platforms for your business' online presence.
• Recognise the different features and benefits of online platforms.
Market research essentials
On completion of this course you will be able to:
• Understand how effective market research can contribute to your business.
• Identify the 3 key areas to be covered in your market research activities.
• Plan the market research activities necessary to support your business.
• Recognise key sources of market data and information.
Establishing your brand
On completion of this course you will be able to:
• What a brand is and what it means to your business.
• The different elements of a brand.
• Who is important to your brand and why.
• How being different can be a huge competitive advantage in business.
IT
Cyber Security for small organisations (NCSC)
The five topics you will cover are:
• Backing up your organisation's data
• Protecting against malware
• Creating strong passwords
• Keeping your devices secure
• Defending against phishing
Cyber Security: Top tips for staff (NCSC)
The five topics you will cover are:
• Backing up your organisation's data
• Protecting against malware
• Creating strong passwords
• Keeping your devices secure
• Defending against phishing
GDPR
In this introduction to the General Data Protection Regulation we will cover:
• An overview of the basic concepts.
• An outline of the main areas of change.
• An understanding of consent under GDPR.
• A review of data subject rights including subject access requests.
• A review of data privacy impact assessments and data protection officers.
• A summary of data breach reporting and enforcement.
Superfast Business Wales
Online technology is helping Welsh businesses make small changes that offer big benefits. Superfast Business Wales is here to help you get started. Register for digital support now Digital support for Welsh businesses | Business Wales - Superfast Business Wales (gov.wales)
Free business workshops Free online courses - Business Wales - Superfast Business Wales (gov.wales)