We’re here with practical marketing information for your business.

A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

PR

Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

16 January 2019

UK business groups have expressed their concerns about a potential no-deal Brexit after Parliament rejected the government's proposed withdrawal agreement.

15 January 2019

A survey of members of the union Prospect has found that two-thirds of EU citizens working in a range of specialist sectors say they might leave the UK because of Brexit.

15 January 2019

A new study has identified the 15 most promising places to start a business in the UK.

14 January 2019

The take-up of flexible working has stalled in the past nine years, despite Government initiatives and legislation changes.

14 January 2019

The prime minister's Brexit deal is almost as unpopular as the prospect of leaving the EU with no deal, according to a new poll of self-employed workers.

9 January 2019

New research shows that employees are more likely to take sick days in January than in any other month of the year.

8 January 2019

New research by Acas has revealed that sourcing staff with the right skills will be the biggest issue faced by businesses in the year ahead.

8 January 2019

More than 200,000 business owners have already used a new one-stop government service allowing start-ups to register their company and register for tax at the same time.

7 January 2019

Phishing, unreliable internet, cyber security and GDPR compliance top the list of the most common technology-related challenges for UK small businesses.

7 January 2019

Making Tax Digital will affect millions of small businesses from April this year but the latest data suggests more than half of all UK SMEs still don't understand what's in store.