We’re here with practical marketing information for your business.

A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.


Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

14 November 2018

Six months after the introduction of EU data protection legislation, a new report has found that only one third of SMEs believe they are compliant.

13 November 2018

Getting to and from work now takes five minutes longer than a decade ago, according to new analysis by the TUC.

13 November 2018

Women entrepreneurs and business leaders are increasingly delivering growth and creating jobs in the UK, according to a new report. 

12 November 2018

Mettle is described as an "end-to-end platform for businesses", combining a current account with invoicing and bookkeeping capabilities.

12 November 2018

More people are choosing to work for themselves than ever despite the long hours, a new survey has found.

7 November 2018

It's International Stress Awareness Week and a new report has found that stress in the workplace is damaging the wellbeing of employees and reducing productivity.

7 November 2018

The first government letters about Making Tax Digital for VAT are being sent to sole traders and small business owners in the coming days.

6 November 2018

A new poll of office workers has found that 75% would like the chance to work from home or change their hours in the run-up to Christmas.

6 November 2018

Employees admit that they spend time on their own money-making projects while they're supposed to be doing their day job.

5 November 2018

Over 180,000 UK workers are to get a 2.8% pay rise today as the Living Wage Foundation increases the real Living Wage hourly rate.