We’re here with practical marketing information for your business.

A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

PR

Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

19 September 2018

The bank is to lend £12 billion to UK small businesses in the coming year, up by £2 million since 2017.

19 September 2018

More needs to be done to make businesses aware of their obligations under Making Tax Digital, according to a leading accountancy body.

18 September 2018

Half of UK managers feel their gender or age has diminished colleagues' confidence in them, according to new research.

18 September 2018

Two-thirds of UK small businesses that trade with the EU say a no-deal Brexit will have a negative effect on their ability to do business, according to new research.

17 September 2018

National Start-up Day takes place at the British Library in London and at 17 city libraries across the UK on Thursday 20 September.

17 September 2018

Freelancer body IPSE is urging the Government and the pensions industry to take steps to overcome what it calls "the pensions PR problem" in order to improve the retirement prospects of millions of self-employed people.

12 September 2018

UK exports reached £629.3 billion in the year to July 2018, according to the latest trade figures.

12 September 2018

A new report is calling on the Government to reform the energy market to make it easier for small businesses to switch providers and access cheaper tariffs.

11 September 2018

Over half of British workers polled in a new survey say they have problems sleeping because of stress at work.

11 September 2018

Two new studies have highlighted ongoing challenges for businesses as consumer trust dwindles and brand loyalty becomes a thing of the past.