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How to create a marketing plan for your small business - build a brand, target customers and set prices that will maximise sales.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

As a small business, it's up to you to initiate good communication. You can't rely on your customers to tell you what they think, or supply feedback.

Resource topics

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What your customers say is incredibly valuable. Positive feedback boosts business and criticism can help you to improve your offering.
How to handle customer complaints and what to do when a dissatisfied customer asks for compensation
Your business will never be able to keep everyone happy all the time. But even if you've let someone down, the relationship doesn't have to be over.
Hard-to-please customers can create a dilemma for small business owners: should you bend over backwards to keep them happy or let their business go?
Although no one likes receiving a complaint, they provide an opportunity to identify and rectify problems with your current systems or product.
When customers are dissatisfied with the service you're providing they fall into one of four kinds of complainers. How do you tailor your response?
A clear complaints-handling procedure enables you to resolve issues and maintain a positive relationship with customers. Use our checklist to better manage customers' complaints.