Businesses that take advantage of superfast broadband and resulting digital technology opportunities are more profitable and successful, research shows.
Independent businesses that have fully adopted Superfast Broadband have seen real performance improvements according to research by Cardiff University.
A survey of over 450 SMEs across Wales was conducted by Cardiff Business School’s Welsh Economy Research Unit in their annual Digital Maturity Survey.
Along with rolling out high speed broadband to business premises via the Superfast Cymru programme, Welsh Government has been providing support to SMEs to understand, adopt and exploit the benefits that fast broadband provides through its Superfast Business Wales scheme. The results of the 2017 Digital Maturity Survey showed that “digitally embedded” firms used a high number of digital applications and secured the majority of their sales online, with 70% of these firms seeing sustained increases in their profitability.
Whether your target market is local, national or international; online technology is helping Welsh businesses make small changes to day-to-day working to improve finances and profit, for further information please visit Superfast Business Wales.