The Information Commissioner's Office (ICO) has launched a public consultation on a draft direct marketing code of practice.
Processing personal data for direct marketing purposes is carried out by the vast majority of organisations. Businesses from sole traders through to large corporations as well as the public sector, charities, political parties and other not-for-profit organisations all use direct marketing as a tool to grow their business or publicise their causes and aims.
However all organisations have an obligation to ensure their direct marketing activities comply with the General Data Protection Regulation, Data Protection Act 2018 and the Privacy and Electronic Communications Regulations 2003. The draft code aims to help those undertaking direct marketing to comply.
The consultation closes on 4 March 2020.
For further information please visit the ICO website.