The Arts Marketing Association’s (AMA) Small Scale Development Programme (SSDP), launches in Wales for the first time this November, in partnership with Creu Cymru and with thanks to funding support from Arts Council Wales and sponsorship from Ticketsolve.

SSDP helps organisations identify robust business models and new ways to develop their audiences for long-term sustainable success. It has run successfully in England for several years and is launching in Wales in response to requests from AMA’s Welsh members.

Through this programme AMA will help leaders of small organisations in Wales plan for the future using a tried and tested methodology. The programme will include a series of 6 online workshops throughout January — March 2022. 

It will cover marketing strategy framework, brand, understanding audiences, setting objectives, bilingual and accessible marketing, communications and more, bringing together leading experts and mentors to help coach small organisations through the process of becoming more resilient, sustainable and relevant to their audiences.

AMA is committed to making learning and support open to as many people and organisations as possible, and is also investing in free resources to support small organisations. 

For further information visit the AMA website. Registration closes when all places are filled or on 12 January 2022, whichever comes first.

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