James Taylor is a very positive and passionate person. He also believes in hard work and taking the odd risk. That's why he started his business Superstars with just £1,000.
Superstars helps develop bright futures for children through sport. It also helps them build confidence, self-esteem and have fun. But Superstars is more than an enjoyable experience. It's a sound business idea. James had spotted an opportunity to make it part of the school curriculum. James needed help getting started: "I got a lot of support from the Welsh Government...they gave me the guidance I needed."
From small beginnings Superstars has become a big success and won a series of business awards.