Let’s keep in touch and work together. Opportunities for getting involved with our campaigns and trade events and exhibitions are usually announced in our regular newsletters and on twitter.
- Follow our industry twitter channel @visitwalesbiz
- Subscribe to receive our newsletter
- Share content - Feed in your news, stories, packages and events to Productnews@gov.wales
- Request tourism images to use in your own marketing material
- Get involved in our marketing campaigns by tagging your images and content on social media with #FindYourEpic
- If you’re an attraction or an accommodation provider have you considered joining our grading schemes?
If you’ve specific questions about running a tourism business or starting a business from scratch then contact our colleagues at Business Wales.
2. Visit Wales Regional Team
3. Regional Tourism Forum
- which individual business or destinations can work more closely together within the region
- opportunities for tourism development within the region
- a regional perspective feed into the Minister’s Tourism Advisory Board
- the method for feeding into each forum through destination management partnerships
4. Food Tourism
5. Sustainable Tourism
Beautiful landscapes and coastlines are the very foundation of tourism in Wales. We rely on the integrity of the natural environment. Sustainability will always be a key priority when developing tourism in Wales.
To be sustainable, tourism needs to:
- consider the needs and quality of life of local communities
- enhance and respect culture and local traditions
- contribute to local economic prosperity
- minimise damage to the environment
The benefits of having a sustainable business include:
- conservation and protection of the environment
- investment in your local community
- money savings
- improvement of the quality of your product
- increased marketing opportunities
Visit Wales has developed this online and interactive Sustainable Tourism Toolkit. A report gets produced based on the answers you give. The report suggests ways of creating a more sustainable business.
6. Tourism Association sustainability toolkit
- the development of the tool kit “Making your tourism association more sustainable". This offers great advice and identifies many exemplar tourism associations
- improvements to communications including
- increased twitter activity – information is communicated regularly across our twitter accounts with an increase in our followers. Get involved by following us on @VisitWalesBiz and @CroesoCymruBus
- sharing of communication schedules to encourage the contribution of appropriate content. To increase local interest in newsletters and bulletins
- better engagement between tourism association members and regional engagement forums. Improving the flow of information between Visit Wales and the various areas of the tourism industry they represent. So take time to acquaint yourselves with the forum members in your area
- improvements to the RTEF and TPIF application criteria. Although budget constraints will always limit the level of financial support, the review led to
- the implementation of a two year funding period
- inclusion of project staff costs as eligible expenditure.
TOURISM ASSOCIATION MEETING - 13 October 2017
Peter Cole, Cole & Shaw
Tourism Association Review – Overview
Fiona Wilton – Chair, Wye Valley & Forest of Dean Tourism
Responding to a visitor’s view of a destination rather than lines on maps but still having to deal with the administrative fallout
Jude Leitch - Director, Northumberland Tourism
Managing the transition from public to private funding
Jim Jones – Managing Director, North Wales Tourism
Making the organisation essential to the wider destination marketing effort (on a commercial basis) not only the direct benefits to members
Captain Stephen Crocker – Chairman, Tourism Swansea Bay
Building a critical mass of members to allow employment of a professional executive
7. Travel trade and business tourism
The travel trade has a full range of organisations that operate as intermediaries in the travel and tourism industry. These typically include:
- tour operators
- coach operators
- professional conference organisers
- destination and event management companies
- travel agents
Our role is to influence buyers in the travel trade and business tourism sectors. Our aim is to encourage these buyers to bring business to Wales. Our travel trade work involves establishing and maintaining relationships with individuals and companies who currently include Wales in their programmes, or who have the potential to include Wales in the future.
If you’d like to generate additional sales to increase your visitor numbers and fill spare capacity, you may wish to consider working with the leisure travel trade and business tourism sectors. For a flavour of our work in this area please go to the Travel Trade Website.
- Working with the Travel Trade
- Getting the most from Travel Trade events
- Interested in attracting business, conferences, meetings and events to your business?
- Interested in attending travel trade events?
Marketing your product internationally
Are you thinking of developing your tourism product to attract more overseas visitors? Take a look at the different opportunities available to help raise your international profile.
8. Promoting your business
9. Tourism Summit - May 2017
- to engage with experts and leaders in the industry
- to discuss the trends and challenges to the Tourism industry
- to exchange and learn from experts
- to gain hands-on ideas to help them thrive in 2017 and beyond
- to enjoy a variety of Welsh food and drink products