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The Plough Rhosmaen

Andrew Roberts embarked on his journey in the hospitality industry in his mid-20s when he started working as a chef and established his own restaurant before concentrating on a new project – the Plough Rhosmaen.

The Plough Rhosmaen is a four-star boutique hotel with 23 beautiful, contemporary bedrooms, set in the Towy Valley at the edge of the Brecon Beacons. The venue also boasts an award winning restaurant serving traditional favourites alongside innovative and exciting dishes, all using locally sourced ingredients. The hotel currently employees 30 people.


How has Business Wales helped The Plough Rhosmaen?

"We’ve grown the business as we had envisioned, gaining the support we needed from Business Wales at the right time."
Andrew Roberts


Andrew accessed Business Wales to obtain support with funding applications (TISS & WEGF funding). This subsequently was used to redevelop the accommodation offering within the business and add a new lounge area to existing structure. The client also received support from Resource & Efficiency advisors discussing energy efficiency and potential implementation of renewable energy sources as well as from Equality & Diversity advisors with regards to recruitment and staffing issues.

The refurbishment of the accommodation and lounge extension has enabled the hotel to offer morning coffee and afternoon teas, which has attracted passing trade and improved turnover. Consequently, their Trip Advisor rating has improved and the hotel is regularly fully booked.


The proudest moment in business

“Winning several awards: hotel, dining, food experience, marketing, overall business – Carmarthen Tourist Association
Winning a Visit Wales gold award
Shortlisted for Beacons Tourism Awards in November 2016”



Top Tips for Aspiring Entrepreneurs

  1. Be prepared to work hard
  2. Give attention to detail
  3. Do lots of the little things well, always strive to improve even if you think you are already good enough
  4. Look after the team and look after what you have
  5. Strong HR function and ethos
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