If you’re already using social media in your personal life or your brand is active across various platforms, you may have noticed the various versions of live video streaming available on different social media platforms such as Instagram, Periscope and Facebook.
Live streaming video is a fantastic way to liven up your social media platforms, boost engagement and interact with your audience in real-time.
If you’ve never live streamed before, here’s 6 ways you can get started:
Share your events
Does your business arrange or attend industry events? A great way to help your audience feel connected with your brand is to let them join in on your activities. Take the opportunity to show your viewers around to let them know what’s going on and what you’re getting up to. An industry event can be a great occasion to give your audience sneak peeks of new products coming to market, keep them up to date with important announcements or let them in on unique moments.
Sneak peeks
Are you releasing new products or services? Let your customers know! Give your audience quick previews of your new items, share the release dates and let them ask you questions about the new releases. This can help to create interest and intrigue ahead of the product or service launch and consequently improve sales.
Live interviews
Get your team on camera! Let your audience meet the people working behind the brand name. Develop your brand’s personality by allowing customers to connect with you on a more personal level. This is a fun and easy way to get started with live streaming if you’ve never done so before. Even if your business consists of just yourself, your customers are more likely to stay loyal to your brand if you’re open, friendly and welcome them into your world.
Behind the scenes
Allow your customers be nosey by inviting them behind the scenes of how your business works. You could let your audience see how your products are developed, give them a tour of your office or bring them along to a team working day. Sharing these snippets of your real working life can help the audience to understand the passion and hard work that goes into running your business.
How to / advice videos
What’s your area of expertise? Demonstrate your knowledge by showing your audience how you do what you do. For example, cake bakers could give advice on how to do detailed icing, personal trainers could share their favourite leg workouts or car mechanics could give simple hacks to improve how your car performs. Sharing free expert advice will ensure customers recognise your brand as knowledgeable and reliable, encouraging them to return to your business over a competitors’.
Get your audience talking
A live Q+A video can be a great way to engage with your customers in real-time. Let your audience know that you will be holding a Q+A session on a specific date and time and encourage them to ask you questions on a specific topic. You can share your expertise and show your audience that you care about their needs, thoughts and opinions.
Could you develop your social media strategy to help increase conversions?
Join Superfast Business Wales at a free Social Media Masterclass near you. Register your interest now!