COVID-19 and your business: Four Online Tools to Manage your Digital Marketing Strategy

This post was first published in April 2018, but the information may be useful to businesses affected by COVID-19. Please note that some information may not be up-to-date – you can find our latest COVID-19 guides here.

Please click here for Welsh Government’s latest COVID-19 advice for employers.

Even with great ideas buzzing around your head or a well-prepared strategy, it can be difficult to stay on top of all your different marketing activities, various platforms, times and dates for sending and the content that needs to be shared.



There are plenty of tools available online (many of them free or low cost!) to help you maximise your digital marketing and ensure everything’s running like a well-oiled machine

Freeing up time for you to focus on your other business activities!


Here are some online tools to help make the most of your marketing activities:  




Hootsuite is a social media management platform that allows you to manage multiple networks and profiles, as well as measure your campaign results. The dashboard format is easy to use and brings all of your social platforms together in one hub – no more logging in and out of profiles and trying to remember what’s being posted and where.


The platform can save time by allowing you to schedule posts days or weeks in advance, meaning you’re always active online. You can even filter conversations by keyword, hashtag or location so you can easily stay informed about what people are saying about your brand, competitors, your industry, and key topics.


Other social media management tools you might consider: Audiense, Klout, Sendible, Tweetdeck and Sprout Social.


Google Analytics


Google Analytics is one of the most popular website analytics tools available. It generates detailed statistics about website traffic and traffic sources, providing you with an understanding of how many visitors you have, how long they stay on your site, the pages they visit and where they’re coming from. The platform is designed for marketers and takes out the leg work of trying to find out who your customers are by giving it to you in a handy report.


Analytics are important to ensure your marketing activities are actually working and that you understand who your customers are and the changes that need to be made to your strategy. It’s important that you review your reports on at least a weekly basis.


Without understanding how your marketing activities are working to drive traffic to you website, all your other digital marketing management could be pointless!


Other website analytics tools you might consider: Clicky, Geckoboard, Heap Analytics and New Relic.




If keeping track of all your different marketing activities is proving tricky, a tool like Trello could be perfect for you.


It’s a fairly simple platform but it helps to easily visualise your project and effectively acts as an online to-do list. You can create multiple task lists, attach files and picture, comment on the cards, order them by priority and assign members to tasks.


Trello can make daily task management much easier and is great for those who work visually. Keep on top of you must-do tasks and make sure nothing gets forgotten!


Other task management tools you may consider: Basecamp, liquid planner, Microsoft project online, project place.


Zoho CRM


Zoho CRM is a self-managed customer relationship management platform that brings your marketing, communications and sales together. It allows you to track sales opportunities, automate tasks and capture leads from your website. A CRM system can help you to reach out to prospects at the right moment and engage them across every channel.


A CRM platform can help you to organise your emails by sales pipeline, segment your website visitors and find key leads by social media interactions. This is another management tool that takes the leg work out of understanding your customers and refining and sharing your digital marketing activities in the way most likely to drive sales!


Other CRM systems to consider: Goldmine CRM, INTOUCH CRM, Sage CRM Essentials and Salesforce.


Could your business benefit from free digital marketing advice and support?

Register for the free Superfast Business Wales digital marketing workshop now. You can also access a free website review, 1:1 session with a Business Adviser and a tailored action plan.

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