Business Events Wales – Exhibition Opportunities

IMEX Frankfurt, The Meetings Show, IMEX America and IBTM 2023

Subject to sufficient interest from Wales suppliers, Event Wales, Meet In Wales team are looking to exhibit with a Wales branded stand at four leading global event for Business Events in 2023:

  • IMEX, Frankfurt – 23 May – 25 May 2023
  • The Meetings Show ExCel, London – 28 – 29 June 2023
  • IMEX America, Las Vegas – 09 – 12 October 2023  
  • IBTM World, Fira, Barcelona – 28 - 30 November 2023 (dates to be confirmed)

IMEX in Frankfurt is the largest trade show in Europe for the meetings and events industry. Bringing together global event planners and buyers with significant buying power.

The Meetings Show at ExCel London is the UK’s leading exhibition for the meetings, events, conference and incentives industry, delivering the largest hosted buyer programme of any industry event in the UK.

IMEX America at Mandalay Bay, Las Vegas provides the opportunity to meet over 4,000 Business Events decision makers from high level incentives to large association conventions with real buying power in one of the biggest markets in the world. 

IBTM World at Fira Barcelona is a leading global event for the meetings, incentives, conferences and events industry. Bringing together the global meetings industry, build face to face connections with the right people, gain key industry insight and, engage in influential networking opportunities. 

Buyers at these events range from team building and incentive planners to corporate and association organisers and event planners for both large and small-scale events.

You must have 

  • a product suitable for the Business Events market.
  • ability to proactively contract and sell to global Business Events buyers and planners to participate.

Prescheduled meetings are key to achieving ROI at these events and you must have the resource and ability to secure appointments in advance and to undertake effective follow up from appointments post event. 

To support both developing and already established Business Events Industry suppliers in Wales with opportunity to exhibit on the Meet In Wales pavilion, and as part of the Covid-19 recovery proposition we are offering up to 12 spaces at each exhibition. 

Basic stand presence: £600 + VAT (per partner per event)

  • Bench style seating and stool 
  • Basic company nameplate on bench 
  • Appointment calendar 
  • Portal Access
  • Promotional video to be shown on shared av screen
  • Scanned leads 
  • Event wifi

Enhanced stand presence: £2,500 + VAT (per partner per event)

  • Pod with branding
  • Individual pod screen 
  • Branding & Logo of company on pod
  • Promotional video to be shown on shared av screen
  • Appointment calendar 
  • Portal Access
  • Scanned Leads 
  • Single group Hosted Buyer presentation option (where applicable) 
  • Secure wifi

A Meet In Wales selection criteria will be applied to your application. Main criteria which Meet In Wales reserve the right to apply to all applications:

  • Must have a suitable Business Events product offer and ability / sufficient resource to proactively contract with global Business Events Buyers and event planners;
  • Aiming for spread of product across Wales, knowledge to promoting other products that compliment your business and also have a Business Events suitable product;
  • Using this platform to only promote products in Wales;
  • Must commit to attending entire event duration (or split as a collective application to ensure all days are covered – see below*)
  • ‘Small Amounts of Financial assistance (SAFA) / de minimis rules apply.

The closing date for applications will be 4pm 7th October 2022.

To state your interest, please complete this form and Meet In Wales will send you the ‘Small Amounts of Financial Assistance (SAFA) / de minimis declaration form, subject to meeting the initial criteria you will then be sent the terms and conditions form to sign.  If successful, it will form your contract with us - you must return them to show you meet the criteria. 

Applications will be reviewed by a panel and you will be notified by 14 November 2022 if you have been successful.

* Business Events clusters / consortia are able to apply to split the exhibition into daily appointment diaries – only one diary per day per consortium will apply. 

For more information visit:
IMEX Frankfurt
The Meetings Show
IMEX America
IBTM, Barcelona

Email the Event Wales, Meet In Wales Team: meetinwales@gov.wales