2017: Wales’ Year of Legends

2017 was our chance to showcase Wales’ rich culture, heritage and landscapes. It was an opportunity to celebrate a wealth of sporting and cultural events and icons, and to stand apart from our competitors. We wanted to reinforce positive perceptions of our country, and position Wales as a high-quality, relevant and contemporary 21C destination. 

Getting the balance right was key: 2017 was not about looking backwards. It was about bringing our unique and diverse cultural heritage to life like never before, with cutting-edge innovation. And it was also about creating and celebrating new Welsh legends — modern-day personalities, products and events that are made in Wales, or enriched by coming here.

Visit Wales’ 2017 campaign film for Year of Legends