1. Introduction

Leading experts from across the tourism industry discussed the future trends and challenges for tourism at a one-day Tourism Summit organised by Visit Wales.

Held on 18 May 2017 at the Hotel Metropole, Llandrindod Wells, this flagship event was aimed at Tourism leaders in Wales. It provided an invaluable opportunity for tourism businesses to tap into expert knowledge and gain hands-on business improvement ideas to help them thrive in 2017 and beyond.

Organised by Food & Drink Wales and Visit Wales, delegates were also able to enjoy a Showcase of Welsh food and drink products.

2. Agenda

The Summit Brochure includes the day’s agenda, details of the speakers and additional information relating to tourism in Wales.

Below are the presentations and discussion group sessions recorded live at the event.

Year of Discovery
– Ken Skates AM - Cabinet Secretary for Economy and Infrastructure, Welsh Government

Brexit issues and post-Brexit opportunities
- Kurt Janson – Director, The Tourism Alliance 

Keeping Wales international
- Laura Lyndsey - Director of Global Communications, Lonely Planet

Tourism Trends
- Simon Calder - Senior Travel Editor The Independent, TV & Radio Broadcaster

Improving the perception of a career in tourism
- William McNamara - CEO, Bluestone National Park Resort, Pembrokeshire

People shortage
- Arwyn Watkins – President, The Culinary Association of Wales

Selling internationally - Maximise your market potential
- Panel discussion with:
    Holger Lenz – Manager Central Europe, VisitBritain 
    Emily Moore  – Head of Nations & Regions Partner Engagement, VisitBritain
    Lauren Summers – Marketing Manager North America, Visit Wales
    Aled Rees – Managing Director, Cambria Tours

The Wild Atlantic Way
- Fiona Monaghan -  Head of the Wild Atlantic Way Programme, Fáilte Ireland

Add value to your business – a different market opportunity. 
- Panel discussion with:
    Jill Manley – The Celtic Manor Resort
    James Lynch – Founder of Fforest 
    Adrian La Trobe - Venue Cymru, Llandudno
    Aled Rees – Managing Director, Cambria Tours

Visit Wales “Years of ….” themes
- Claire Chappell - Head of Brand Performance, Visit Wales