2020/2021 Exhibitions

Travel Trade and Business Events - Recruitment

Visit Wales will again be exhibiting at a range of events in 2020/2021. Listed below are the events we are committed to attend and we are inviting Wales industry suppliers to co-exhibit with us in line with our new action plan: Welcome to Wales 2020 – 2025 – Priorities for the Visitor Economy

For the 2020/21 season, we will therefore be implementing a pilot scheme, whereby the costs for co-exhibitors space on Visit Wales led Wales exhibition stands will be waived.

If you are interested in exhibiting with us you will need to 

  • submit an application form for each event
  • meet our eligibility criteria 
  • agree to our terms and conditions 

A Visit Wales assessment panel consisting of staff members leading on the Wales brand, industry engagement and marketing will evaluate all applications to determine eligibility and which co-exhibitors should attend. Suppliers will then be notified in writing of the decision.

Space at events is limited. Visit Wales will aim to ensure there is a balance of regional and product representation on the stand. Inclusion will be at the discretion of Visit Wales.

The application forms for each event are available under the individual event listings. You will need to 

  • sign and submit a separate application form for each event you would like to attend 
  • ensure that your response demonstrates how the criteria and terms and conditions of exhibiting will be met
  • sign and return one agreement of the eligibility criteria, terms and conditions per company/organisation

Only one signed terms and condition document needs to be returned, not one for each event.

All other costs including travel and subsistence costs will need to be paid for by the company/ organisation exhibiting at the events. 

Confirmation from the budget holder of approved travel and subsistence for the company/organisation and available staff resource for the duration of the event will be required with the bid in order to reach evaluation stage.

All of the documentation above will need to be returned by email to VisitWalesB2BExhibitions@gov.wales by the deadlines stated under each event. We are unable to accept applications submitted after the deadline stated.

IMEX – 12-14 May 2020, Frankfurt, Germany
Category: Business Events 

Exhibiting at IMEX opens your door to decision makers with qualified buying power from around the globe, including the valuable German outbound market. With over 7,500 meeting and event professionals attending and over 69,500 meetings taking place, the show welcomes more than 3,400 exhibitors from the UK and around the world, including hotels, destination management companies, venues, incentive companies, conference centres and technology suppliers. 
The deadline for applications to attend was 6 March 2020.
 

The Meetings Show – 24-25 June 2020, Olympia, London
Category: Business Events 

The Meetings Show is the UK’s biggest Business Events Exhibition where the meetings and event industry come together over two days. With over 5000 meeting and event professionals attending and over 12,000 meetings taking place, the show welcomes more than 750 exhibitors from the UK and around the world, including hotels, destination management companies, venues, incentive companies, conference centres and technology suppliers. 
The deadline for applications to attend was 6 March 2020.

 

World Travel Market – 2-4 November 2020, Excel, London
Category: Travel Trade 

World Travel Market provides the perfect platform to meet new and existing tour operator/agent customers as well as to establish or consolidate your place in the travel trade industry.
Over three days WTM London welcomes over 51,000 visitors, including over 9,000 key decision makers with direct purchasing power and more than 3,000 journalists from around the world. Almost 5000 exhibiting companies take part to showcase their destinations, products and services.
Deadline for submission: 14:00 30 April 2020
Click here to download an application form 
 

IBTM World –1-3 December 2020, Barcelona, Spain
Category: Business Events
 

IBTM World is the leading global event for the meetings and events industry with decision makers with qualified buying power attending from around the globe. With over 15,000 meeting and event professionals attending, over 74,000 pre scheduled business meetings taking place, the show welcomes more than 2600 worldwide exhibitors, including hotels, destination management companies, venues, incentive companies conference centres and technology suppliers. 
Deadline for submission: 14:00 30 April 2020
Click here to download an application form 
 

Vakantiebeurs – 13 – 17 January 2021, Utrecht, The Netherlands
Category: Travel Trade & Consumer


One of the largest European exhibitions in Europe, Vakantiebeurs welcomes over 100,000 visitors to the five day event. The first day, which is dedicated for trade and media, attracts over 13,000 industry decision makers, looking to include products and destinations into their programmes. The event attracts over 85,000 visitors looking for inspiration for their next holiday destination. 

NB There is no individual branding opportunity at this particular event, a single desk with promotional brochures on the Wales area of the House of Britain pavilion will apply.

For this event, there is no online system to preschedule meeting appointments with trade and media contacts. All appointments will need to be arranged and confirmed directly by the supplier in advance of the event.
Deadline for submission: 14:00 30 April 2020
Click here to download an application form 

 

ITB Berlin 3-7 March 2021 Berlin, Germany
Category: Travel Trade & Consumer

ITB Berlin is considered the foremost business platform for global touristic offers. This 5 day event is open to trade and media over the first three days and to consumers over the last two days. The event demand is extremely high for ITB Berlin with more than 113,000 industry decision makers and 160,000 visitors to the event. Over 50% of the industry attending are from Germany with 44% coming from the rest of Europe, USA, Asia and Africa. 

NB This event does not have a prescheduled meeting appointment online system for securing appointments with trade and media contacts. All appointments will need to be arranged and confirmed by the supplier in advance of the event. 
Deadline for submission: 14:00 30 April 2020
Click here to download an application form