Tynrhyd Retreat has been in Sian Price’s family for five generations. Sian moved to Tynrhyd with husband Gareth in 2004 to what was an old derelict farmyard.
Set in 13 acres of land, the site was in severe need of investment and regeneration. At the time, Sian and Gareth were both in full-time employment, so collectively decided to explore opportunities which would take them away from the busy city environment. After conducting their own market research and obtaining the necessary planning permissions, they identified their product offering and established the five-star complex.
Tynrhyd Retreat is a purpose developed luxury holiday barn based in Ceredigion and currently employs four members of staff. Set in idyllic surroundings, Tynrhyd offers self-catering accommodation for up to 50 people and boasts a full-sized football pitch and an indoor games room. The venue also hosts weddings and corporate events.
How has Business Wales helped Tynrhyd Retreat?
"Watching all the plans come to fruition and seeing that first happy guest come through the doors made it all worthwhile. I wish we had approached Business Wales sooner."
Initially, Sian and Gareth contacted Business Wales as they needed support with market research, creating a compelling product and marketing message, development of packages and PR.
The venture benefited from support on different business aspects provided by Business Wales, including advice on Equality and Diversity issues (Jobs Growth Wales applications, job descriptions, employment contracts, interviewing and HR compliance checks), business planning and marketing support (digital marketing guidance focusing on social media).
The role created through the Jobs Growth Wales scheme focused on digital marketing with particular emphasis on social media, e-shot campaigns, and management of the website and website analytics. The support provided through the placement ensured that the marketing activity is planned and on-going. Not only did the placement allow the owners to focus on other aspects of the business but it also provided employment opportunities for talented young people in the community.
The proudest moment in business
“Our first wedding was held here this summer!”
Top Tips for Aspiring Entrepreneurs
- Be realistic
- Look outside the box
- Keep up the energy and faith
- Keep your focus on your objectives through to completion