Welsh Government

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2018: Year of the Sea

1. Introduction

In 2018 we are celebrating Wales’ outstanding coastline, and inviting visitors to discover new epic experiences all around our shores, with special events and attractions throughout the year. 
It builds on the success of the
  • Year of Adventure 2016 which focused on adrenaline fuelled, literary and culinary adventure
  • Year of Legends 2017 which celebrated Wales’ past, present and future 
Year of the Sea 2018 continues our work challenging the perceptions of Wales by promoting 
  • our world-class products, events and experiences, 
  • our people, places and practices 
...in fact everything that makes Wales a distinctive place to visit. 
Year of the Sea presents us with a fantastic opportunity to promote Wales as a 21st-century coastal destination. With our coastal communities and epic shores - from coastal, to lakeside, to riverside - positioned front and centre in our marketing.  
To find out more about the Year of the Sea and how you can get involved, view the Year of the Sea Guide.

2. Year of the Sea campaign

The aim is to celebrate Wales’ epic coast – to make Wales a stand-out UK destination in 2018.
Visit Wales’ ambitious marketing program continues for Year of the Sea. All marketing activity will be centered around 4 seasonal themes. 
Each theme will 
  • include a true multi-platform campaign 
  • feature a cutting edge television advert following on from the Year of legends advert
  • include photography, film, print ads and digital in all our key markets including the UK, the Republic of Ireland, Germany and the USA

The messaging during Year of the Sea will be Our Epic Shores which gives us good reason to include inland lakes and broad rivers in our campaigns. 

Get behind the campaign by sharing content and tagging #FindYourEpic and #GwladGwlad

For further information including how you as a tourism business can get involved see the Year of the Sea Guide.


Year of the Sea themes:

January – March Epic  Seascapes
April – June Coastal Capital and Communities
July – September Coasts  Alive
October – December Connected Coast


3. Year of the Sea Roadshows - October 2017

Find out about the latest plans for our 2018 marketing theme including the campaign creative and content calendar for the year. 
We will 
  • touch on the 2019 theme - Year of Discovery 
  • share the latest news on The Wales Way campaign around the main routes across Wales
  • communicate more about the Wales brand and what it means for you 
  • share practical tips and advice on aligning your own branding to the wider Wales brand  
Local tourism industry guest speakers will share their experience of applying for funding to help them link into the Year of the Sea theme. 
The events will start at 10:00 am and finish at 4:30 pm, and includes a light lunch.

North Wales

Date: 19/10/17
Location: Venue Cymru, Promenade, Llandudno  LL30 1BB

Mid Wales

Date: 24/10/17
Location: The National Library of Wales, Penglais Road, Aberystwyth SY23 3BU

South West Wales

Date: 02/10/17
Location: Stradey Park Hotel & Spa, Llanelli  SA15 4HA

South East Wales

Date: 26/10/17
Location: St Donat’s Art Centre, St Donat’s Castle, Llantwit Major  CF61 1WF
Book your free place online now as there are a limited number of places at each venue due to capacity.  
To allow as many businesses as possible to attend, please restrict numbers to no more than two places per business/organisation. Remember, you’ll need to complete a separate booking for each person. 
If events become over-subscribed, we reserve the right to accept only single registrations from each business/organisation .

4. Practical marketing tools for your business

Marketing tools are available to help create your own Year of the Sea marketing activities for your business, including:
  • Year of the Sea guide
  • digi-banners
  • promotional wording
  • a collection of coastal images
If you need to get in touch or have questions about Year of the Sea please: 

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