Welsh Government

Working together

1. Introduction

Let’s keep in touch and work together.  Opportunities for getting involved with our campaigns and trade events and exhibitions are usually announced in our regular newsletters and on twitter.

If you’ve specific questions about running a tourism business or starting a business from scratch then contact our colleagues at Business Wales can help.

2. Travel trade and business tourism

The travel trade has a full range of organisations that operate as intermediaries in the travel and tourism industry. These typically include:

  • tour operators
  • coach operators
  • wholesalers
  • professional conference organisers
  • destination and event management companies
  • travel agents

Our role is to influence buyers in the travel trade and business tourism sectors. Our aim is to encourage these buyers to bring business to Wales. Our travel trade work involves establishing and maintaining relationships with individuals and companies who currently include Wales in their programmes, or who have the potential to include Wales in the future.

If you’d like to generate additional sales to increase your visitor numbers and fill spare capacity, you may wish to consider working with the leisure travel trade and business tourism sectors. For a flavour of our work in this area please go to the Travel Trade Website

Please find below documents regarding working with the Travel Trade:-

3. World Travel Market

6-8 November 2017, ExCel, Docklands, London
Deadline for registration is 12 June 2017
Interested in promoting your business to the international travel trade including tour operators and travel agents?   Join us at World Travel Market, the leading global event for the travel industry, taking place 6-8 November 2017 at ExCel in London.  
Exhibiting at World Travel Market provides a unique opportunity to meet, network, negotiate and conduct business with more than 50,000 international travel professionals, from more than 38 sectors of the travel industry.   We’ve secured space for the Wales partners on the UKinbound stand, which is in a prime location at the front of the UK and Ireland Hall.  
Discounted rates are now available for a partner pod (subsidy of 50% off stand participation costs for Welsh tourism suppliers, subject to de minimis regulation).  
Standard Partner Pod - £2,425.00 + VAT, if granted 50% subsidy, subject to de minimis aid regulation (full pod cost is £4,850 + VAT)
Premium Partner Pod (Pods 1 & 2) towards the front of the stand - £2,675.00 + VAT, if granted 50% subsidy, subject to de minimis aid regulation (full pod cost is £5,350 + VAT)
To secure your pod, please respond by 12 June 2017.   To find out more, contact Tracey Rogers on 0300 0616093  tracey.rogers@wales.gsi.gov.uk.  

4. Tourism Association sustainability tool kit

Following the last independent tourism association review, Visit Wales has produced the tool kit “Making your tourism association more sustainable”. It offers great advice and identifies a number of exemplar tourism associations which others may find helpful to contact. 
A number of other actions resulting from the recommendations from the review will be seen in the coming months, particularly in our level and variety of communication.
We have  already increased our twitter activity which has been very helpful in promoting our new 1-2-1 business advice sessions. We’ll also be sharing our communication schedules to help individual tourism associations contribute appropriate content - hopefully this will increase local interest in our newsletters and bulletins. Tourism association members on the regional engagement forums will also be asked to be more accountable for the two way flow of information between Visit Wales and the various areas of the tourism industry, so you should take time to acquaint yourselves with the forum members in your area.  
The recent RTEF and TPIF application criteria were also improved by suggestions from the review. Although budgets constraints will always limit the level of financial support, the review provided additional weight to the Ministerial decision to implement a two year funding period and to include project staff costs as eligible expenditure.

5. Promoting your business

The Visit Wales consumer website has a search feature that allows consumers to find accommodation, activities, attractions and events. To add your business details or to update existing details please contact one of the following depending on where your business is based. 

For Mid Wales, South East Wales, South West Wales, Vale of Glamorgan, The Valleys and Cardiff. 

contact: MWT Cymru | Zoe Hawkins | Guestlink@mwtcymru.co.uk | 0844 351 1285 

Please note that calls are charged at 7p per minute from a landline. Call from mobiles may vary – please check with your mobile service provider. 

For North Wales

Contact Visit Wales Data Steward | vw-steward@nvg.net | 0844 854 7685

Please note that calls are charged at 5p per minute from a landline. Call from mobiles may vary – please check with your mobile service provider. 

For Monmouthshire

Contact Monmouthshire County Council | Kevin Ford | kevinford@monmouthshire.gov.uk | 01633 644842

For specific Self-catering agencies:

Brecon Beacons Holiday Cottages | ceri@breconcottages.com | 01874 676446 

North Wales Holiday Cottages | barbara@nwhc.co.uk | 01492 582492 

Coast and Country Holidays | alison@welsh-cottages.co.uk | 01239 821910 

Home From Home | mattbound@homefromhome.com | 01792 360624 

FBM Holidays | sarahp@fbm.co.uk | 01834 844565 

Quality Cottage | kevin@qualitycottages.co.uk | 01348837871 

If you have an event you would like to be added to our database, contact: vw-steward@nvg.net

If you have any problems working with your Data Partner or find that you are not covered by a Data Partner, contact New Vision Group: 0844 854 7685 or VW-steward@nvg.net 

6. Marketing your product internationally

Are you thinking of developing your tourism product to attract more overseas visitors? Take a look at the different opportunities available to help raise your international profile.

7. Image Centre

Our library holds 50,000+ high-resolution digital photographic images and many hours of HD video content, produced specifically to promote Wales as a tourism and business destination.

This extensive resource is available to all, for use in support of PR / Marketing activities and the promotion of tourism and inward investment to Wales.

Visit our website Wales on View to view and request available images. If you have any other enquiries, please email us on imagesupport@wales.gsi.gov.uk

8. Research

Understanding how tourism is performing is crucial to any tourism business owner.  

Research is useful to help support your marketing, investment and development decisions.  

Our research reports can help you:

  • uncover visitor trends
  • keep up-to-date with market intelligence
  • understand different market sectors 
  • gain an insight into visitor behaviour and spend.

They can be found on our corporate website.

If you have any questions relating to tourism research contact us on tourismresearch@wales.gsi.gov.uk or call 0300 061 6026.

Take part

We’re always looking to recruit new tourism businesses to take part in our surveys.  

We produce monthly occupancy reports and taking part is easy.  Use our free online tool to record your occupancy figures.


If you run a self catering or serviced accommodation business you could take part in our occupancy surveys, and in return you’ll receive: 

  • confidential monthly reports on the performance of your business
  • comparisons with others in your sector and region
  • valuable information on performance 
  • a range of useful trend data

This service is run on our behalf by The Research Solution.  To get started email: occsurvey@theresearchsolution.co.uk or call 01905 721440.


Tourism attractions can take part in our ‘Visits to Tourist Attractions survey'.  By taking part you’ll receive reports and trends data on annual visitor numbers to attractions in Wales.  This will be useful to benchmark your attraction within your region and sector as a whole.

If you’d like to take part in the Visits to Tourist Attractions Survey surveys, contact us on e-mail: tourismresearch@wales.gsi.gov.uk

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