Welsh Government

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Working together

1. Introduction

Let’s keep in touch and work together. Opportunities for getting involved with our campaigns and trade events and exhibitions are usually announced in our regular newsletters and on twitter.

If you’ve specific questions about running a tourism business or starting a business from scratch then contact our colleagues at Business Wales.

2. Visit Wales Regional Team

Here are your contacts in the regions:
North Wales 
Mid Wales
Helen Jones – Helen.Jones28@gov.wales
South West 
Philip Abraham – Philip.Abraham@gov.wales
Jane Donald – Jane.Donald@gov.wales
South East 
Louisa Giles - Louisa.Giles@gov.wales
For general emails to the Regional team as a whole please contact them using regionaltourism@gov.wales  

3. Regional Tourism Forum

A Regional Fora was established in 2014 to drive the delivery of the tourism strategy in each region. There is a forum in each region - north, mid, south east and south west. The forum meets three/four times a year to discuss and review tourism developments and to bring together key stakeholders within the region. 
Each forum includes a Tourism Advisory Board member whose role it is to feed information at a national level and represent the region at the Board meetings. 
The forum aims to identify:
  • which individual business or destinations can work more closely together within the region
  • opportunities for tourism development within the region
  • a regional perspective feed into the Minister’s Tourism Advisory Board
  • the method for feeding into each forum through destination management partnerships
North Wales Forum
Mid Wales Forum
South West Wales Forum
South East Wales Forum

4. Food Tourism

Welsh Government defines food tourism as: 
‘any activity that promotes a high quality, distinctive, local and sustainable food experience linked to a particular place’. 
We worked with the Welsh Government’s Food Division to launch the Food Tourism Action Plan for Wales 2015-2020. It recognises the potential for growth in this sector. 
By highlighting regional products we help visitors to Wales uncover local culinary gems. Offering an authentic Welsh food and drink experience helps make your business unique.
Our simple to use toolkits can help you improve your food offer and visitor experience.
Hints, tips, sample menus and best practice that will be useful to your business.
More hints and tips on offering a great Welsh breakfast with sample menus.
Helps you to plan, develop and improve food tourism in your area or network. 
A toolkit that provides help to plan, develop and improve your food festival, or any event.

5. Sustainable Tourism

Beautiful landscapes and coastlines are the very foundation of tourism in Wales. We rely on the integrity of the natural environment. Sustainability will always be a key priority when developing tourism in Wales.

To be sustainable, tourism needs to:

  • consider the needs and quality of life of local communities
  • enhance and respect culture and local traditions
  • contribute to local economic prosperity
  • minimise damage to the environment

The benefits of having a sustainable business include:

  • conservation and protection of the environment
  • investment in your local community
  • money savings
  • improvement of the quality of your product
  • increased marketing opportunities

Visit Wales has developed this online and interactive Sustainable Tourism Toolkit. A report gets produced based on the answers you give. The report suggests ways of creating a more sustainable business.

6. Tourism Association sustainability toolkit

Following the last independent tourism association review, Visit Wales has produced the tool kit “Making your tourism association more sustainable”. It offers great advice and identifies a number of exemplar tourism associations which others may find helpful to contact. 
A number of other actions resulting from the recommendations from the review will be seen in the coming months, particularly in our level and variety of communication.
We have already increased our twitter activity which has been very helpful in promoting our new 1-2-1 business advice sessions. We’ll also be sharing our communication schedules to help individual tourism associations contribute appropriate content - hopefully this will increase local interest in our newsletters and bulletins. Tourism association members on the regional engagement forums will also be asked to be more accountable for the two way flow of information between Visit Wales and the various areas of the tourism industry, so you should take time to acquaint yourselves with the forum members in your area.  
The recent RTEF and TPIF application criteria were also improved by suggestions from the review. Although budgets constraints will always limit the level of financial support, the review provided additional weight to the Ministerial decision to implement a two year funding period and to include project staff costs as eligible expenditure.

7. Travel trade and business tourism

The travel trade has a full range of organisations that operate as intermediaries in the travel and tourism industry. These typically include:

  • tour operators
  • coach operators
  • wholesalers
  • professional conference organisers
  • destination and event management companies
  • travel agents

Our role is to influence buyers in the travel trade and business tourism sectors. Our aim is to encourage these buyers to bring business to Wales. Our travel trade work involves establishing and maintaining relationships with individuals and companies who currently include Wales in their programmes, or who have the potential to include Wales in the future.

If you’d like to generate additional sales to increase your visitor numbers and fill spare capacity, you may wish to consider working with the leisure travel trade and business tourism sectors. For a flavour of our work in this area please go to the Travel Trade Website

Marketing your product internationally

Are you thinking of developing your tourism product to attract more overseas visitors? Take a look at the different opportunities available to help raise your international profile.

8. Promoting your business

Our consumer website has a search feature to find:
  • accommodation
  • activities
  • attractions
  • events
To add or update your business or event details, contact your local representative.


9. Tourism Summit - May 2017

A one-day Tourism Summit, organised by Visit Wales and Food & Drink Wales took place on 18 May 2017 at the Hotel Metropole, Llandrindod Wells.
This pioneering event provided the opportunity for tourism businesses:
  • to engage with experts and leaders in the industry
  • to discuss the trends and challenges to the Tourism industry
  • to exchange and learn from experts 
  • to gain hands-on ideas to help them thrive in 2017 and beyond
  • to enjoy a variety of Welsh food and drink products
Further details and presentations are available on the Tourism Summit pages.

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