Event Wales

About Event Wales

Building Wales’ position as a consistently outstanding destination for major events.
We set out to ensure a co-ordinated and coherent approach to supporting major events.
Events enhance Wales' international reputation and supports the wellbeing of its people and communities. They provide significant economic benefits to host cities and regions. In turn, this helps to stimulate new enterprise and business growth.
Event Wales is not usually directly involved in the operational delivery of major events. We work with a wide range of partners and stakeholders across the public, private and third sectors, in Wales and beyond.

The focus of our work is to:

  • Attract major international events which deliver a significant economic return on investment and contribute to the promotion of the Wales brand.
  • Identify new and innovative ways of extending their reach to new audiences both inside and outside Wales.
  • Work strategically with local and regional partners to identify potential Growth Events and explore opportunities for creating new events.
  • Support the development of a strong Welsh skills base of knowledge and experience. This is critical in the development of a sustainable events industry delivering a compelling events portfolio.

Are you are an event organiser, looking to bring a major event to Wales?
Do you want to develop and grow a smaller event to become one of our national signature events?
Go to our Funding page for further information.

Why Wales?

Here are a few reasons why you should bring your event to Wales:

  • We will provide the support of a strong Team Wales partnership with a proven track record of delivery.
  • We will work proactively with you to promote your brand and the commercial opportunities and benefits around your event.
  • We can offer you a range of world class facilities, including the iconic Principality Stadium, Venue Cymru and Wales Millennium Centre. 
  • We also have breath taking scenery. Our landscape and coastline provide a stunning backdrop and an amazing outdoor arena.
  • We have a rich and diverse sporting and cultural heritage that can be leveraged in order to enhance your event.

If your event helps to support economic growth and raise Wales' international profile and reputation, you might be eligible for grant funding from the Welsh Government. To find out more, please contact a member of the team.
Tel 0300 061 6014    Email: EventWales@gov.wales

An informal discussion will establish whether your proposals are consistent with the published criteria. You’ll then be invited to complete a short questionnaire. The questionnaire captures further detail about your event which will be formally assessed. If your initial application is successful, subject to available funding, you’ll be invited to submit a detailed business plan. The detailed business plan will need to include a full budget profile.
If you are an event owner or organiser information on applying for funding is on the Welsh Government website.

Major Events is a dynamic, knowledge based creative industry which requires a wide range of high quality skills including

  • business and finance
  • marketing
  • media and communications
  • event production and presentation.

A strong Welsh skills base is vital in developing a sustainable events industry. We are working with the industry, education and training providers and the third sector to enhance Wales’ professional competence and capability as a world class events destination.
All our supported events are encouraged to offer work experience or student placement opportunities as well as high quality voluntary roles.  
Further information on the development and volunteering opportunities available in Wales is available below. 


Successful major events can inspire and engage individuals and communities through volunteering. One of our objectives is to increase the number and diversity of volunteers from Wales, recruited for major events in Wales.
As with training, we seek to identify as many volunteering opportunities as possible with supported events. Any suitable volunteering opportunities will normally be publicised through individual event websites but we also encourage events to publicise opportunities through the Volunteering Wales website.

A new Event Volunteering Certificate has also been developed which event organisers can issue to their volunteers.  Information relating to this and a range of related volunteering guidance is available at  https://www.wcva.org.uk/volunteering/projects/volunteering-spirit-wales  

How to guides

There are a number of guides if you’re planning a major event and need some guidance.
Ranging from Health and Safety and risk assessment, to 'greening' your event, using social media or the Welsh language. Some are listed below.

Sustainable Event Management
BSI Standard on Sustainable event management: ISO 20121 is based on the earlier British Standard called ‘BS 8901 Specification for a Sustainability Management System for Events’ which was first developed in 2007. Due to the high level interest in BS 8901, it was decided to create an international version of the standard to coincide with the London 2012 Olympics.
In simple terms, ISO 20121 describes the building blocks of a management system that will help any event related organisation to: 

  • Continue to be financially successful
  • Become more socially responsible
  • Reduce its environmental footprint

Visit Wales has developed this online and interactive Sustainable Tourism Toolkit which you may find useful in the development of your sustainability policy. 

The Welsh Language
We want to promote and facilitate use of the Welsh language. This entails raising awareness of the official status of the Welsh language in Wales  and encouraging its use.  This can deliver a strong ‘Sense of Place’ for your event and emphasise its uniqueness. 

Further information about the benefits of using the Welsh language at your event and practical assistance can be obtained from the Welsh Language commissioner’s Hybu team 

Guidance and case studies on creating a Sense of Place are also available.

Event Impacts
The eventIMPACTS ToolKit is intended to provide organisers and supporters of public events with some key guidance and good practice principles for evaluating the Economic, Social, Environmental and Media related impacts associated with their event.  All events receiving funding support from the Major Events Unit are required to calculate their economic impact using this methodology.

International Association of Event Hosts
Wales is a member of the IAEH. It provides a platform for members

  • to learn from the successes and challenges of major events
  • to share knowledge 
  • to generate greater long term social and economic benefits from hosting events. 

The site hosts a range of guidance, studies and case-studies which are available to all and may be useful to you in your event planning.

Advice for those that operate crowded places
The National Counter Terrorism Security Office (NaCTSO) and the Centre for the Protection of National Infrastructure (CPNI) provide support for those that operate crowded places. This includes recently revised and refreshed guidance directed at site owners and operators written to help those charged with security at crowded places to mitigate the threat and help make the UK less vulnerable to an attack. 

The Crowded Places Guidance includes direct support for major events, stadia and arenas. 

Major Events governance resources
In conjunction with the Major Events Governance Guidance recommendations, UK Sport are pleased to provide practical support in the form of templates to enable quicker and easier implementation of this best practice.
For further information please visit the UK Sport website.

Risk Assessment
How do ensure your events are safe, well managed and any potential disruption is minimised? It is a legal requirement that every employer and self-employed person make an assessment of the health and safety risks arising out of their work. The Health and Safety Executive is probably the best place to start.


Contact us
Major Events Unit
Welsh Government
Cathays Park 2
Cathays Park
CF10 3NQ
Tel: 0300 061 6014
Email: EventWales@gov.wales