CHAM
Case Studies

Movement as medicine: The Bridgend Start-Up reconnecting communities through physical activity

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"The Business Wales Start-Up Accelerator gave me clarity, confidence, and a support network that helped me step up as a leader. I walked in with a mission and walked out with a sustainable model to deliver my vision.”

When he left teaching, Nick Clement didn’t plan to become a business founder. But after witnessing first-hand the growing mental and physical health challenges facing children and families — and experiencing his own transformation through movement — he knew he wanted to do something to help. That inspired Confident Healthy Active Me CIC (CHAM), a social enterprise on a mission to make movement joyful, accessible and transformative. CHAM reconnects people with themselves, their health, and...
Môr
Case Studies

“Môr” than medication: The Welsh startup rethinking ADHD for women

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"The Start-Up Accelerator gave me the clarity, structure, and confidence to move from idea to action. It transformed Môr from a solo mission into a focused, fundable business — and reminded me I don’t have to do it all alone."

For decades, ADHD has been misunderstood - especially when it comes to women. Most treatments are designed around male biology, with stimulant-based medications that mask symptoms rather than address root causes. But for many women, ADHD is deeply connected to hormones, gut health, and the brain’s rhythm across different life stages. That’s the problem Lucy McCarthy-Christofides set out to solve. Lucy founded Môr , a pioneering health brand built specifically for women with ADHD. Combining...
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Lead smarter, grow stronger: Essential resources to sharpen your edge and scale with purpose.

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We know your time is valuable. That’s why this series delivers expert-recommended books, podcasts, and tools that tackle real-world challenges and offer practical solutions to help your business succeed.

Each month, our AGP Relationship Managers—seasoned experts working with high-growth businesses across Wales—share their top recommendations. These resources are carefully selected to help you lead with confidence, grow with purpose, and seize new opportunities while navigating the challenges unique to your business. This month, Geraint Hughes, AGP Relationship Manager covering North West Wales, shares his top picks. With a strong focus on emotional intelligence, cultural insight, and local economic understanding, his recommendations offer practical tools...
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Five ways AI can supercharge your e-commerce sales

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By Lee Woodman, AGP E-commerce Coach

AI isn’t just for tech giants anymore. It’s a powerful, practical tool for small and medium-sized e-commerce businesses if you’re ready for it. With the right groundwork, AI can help you work smarter, wow your customers, and drive serious sales growth. Here are five proven ways to start using AI today and future-proof your e-commerce business for tomorrow. 1. Get your data ready for smarter AI tools The way your data is structured today will...
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Culture counts: How to attract and keep top talent

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By Lesley Rossiter, AGP Equality & Fair Work Champion

Salary gets attention. Culture seals the deal Recruiting and retaining the right people is more challenging than ever. Skilled candidates have options, and businesses are competing not just on pay but on purpose, values, and how it feels to work there. That’s why workplace culture is your game-changer. A strong, inclusive culture isn’t something you say to look good on a careers page—it drives engagement, improves morale, and builds loyalty. When employees feel part of...
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Turning economic challenges into strategic growth

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By Melanie Robinson, Deputy CEO at The Institute of Leadership

In the turbulence of today’s economic climate, uncertainty isn’t the exception - it’s the rule. Rising interest rates, persistent inflation, and supply chain disruption are creating a perfect storm of pressure for leaders in every sector. But with challenge comes opportunity; now is the time to reimagine your strategy, strengthen your systems, and build a business that thrives under pressure. Strategic leadership in uncertain times Leaders who navigate change, drive innovation, and balance risk will...
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Call for applications to join the Business Wales Start-Up Accelerator

Applications are now open for the next Business Wales Start-Up Accelerator, a key initiative of the Accelerated Growth Programme (AGP). The ten-week, fully online programme will run from Tuesday 30th September 2025 to Friday 12th December 2025, offering targeted support to high-growth entrepreneurs across Wales. The accelerator is built for people with strong business ideas who want to take their concept to market and scale at pace. Through weekly webinars, focused masterclasses and one-to-one sessions...
Oes Gafr Eto
Case Studies

Oes Gafr Eto: Celebrating Welsh identity through bilingual fashion

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"The support from the Accelerated Growth Programme has been transformative – it’s given me the clarity, confidence and tools to relaunch Oes Gafr Eto as a purposeful, high-quality Welsh fashion brand."

Oes Gafr Eto (OGE) is a clothing brand created to reflect a confident, modern Wales, where language, identity, and heritage come together through bold design and storytelling. Initially founded in 2015 with two partners, it is now led by Alun Gruffudd. The business offers a fresh perspective on Welsh fashion, centred around a distinctive visual identity inspired by the resilient, roaming goat. With expert guidance and strategic support from the Accelerated Growth Programme (AGP), a...

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