The Directors of Totally Welsh are delighted to announce that on Monday 29th April, it acquired full ownership and management of the Milk & More doorstep delivery depots in Swansea and Cardiff.
A trusted Home Delivery service, Milk & More currently services homes across South Wales and beyond with quality produce spanning a range of offerings, from fresh food to household products. The business has delivered a trusted service, praised for both the quality of produce and the excellent customer service, as voiced across various consumer review platforms such as Trust Pilot.
Totally Welsh Dairy have expressed their intention to continue in the delivery of this service so that the transition will be as seamless as possible, with the minimal disruption to both suppliers and customers possible. Furthermore, in addition to the existing inventory of stock (Milk & More boasts over 200 list items), Totally Welsh, true to the central ethos of the business, will use this increased market penetration as a way to showcase the very best of Welsh produce - not only within the Totally Welsh brand family, but across the entire spectrum in Wales. The only proviso for listing within the range will be that all can demonstrate quality of produce and provenance.
Customers can as ever visit the website www.milkandmore.co.uk and the same excellence of service is promised. The branding will shortly change to the new Totally Welsh Direct identity.
Of the acquisition, Mark Hunter, Managing Director of Totally Welsh comments: “We are hugely excited as to where this significant expansion can take our business going forward, in that it represents a proven business model and consumer and supplier portfolio. It will transform the Totally Welsh brand from that of a largely West Wales presence to that of an all Wales proposition. We are committed to the safeguarding - and indeed increasing - of job numbers within this sector and as such this acquisition represents true organic growth.”
One of the driving forces in the decision to expand the Totally Welsh brand in this way is the largely consumer fueled growth of ‘Doorstep’ shopping whereby it is possible to support local Milkmen nationwide. In addition to providing consumers with convenience, they can also be reassured of the quality of their produce, and of the fair price paid to the suppliers of said goods. It is a fully sustainable business model which represents significant potential for growth for Totally Welsh.
Milk & More have voiced their support for this move in that it hands over a business bursting with potential to a reputable company committed to investing the necessary resources to take the business towards pastures new and ensures the longevity of the business in Wales. As an entirely independent business, Totally Welsh are in the position of being able to act swiftly to market trends and opportunities.
As clients of the Business Wales Accelerated Growth Programme (AGP), Totally Welsh have secured 20 new jobs since joining. The company has received support with business development and marketing.
Further information on the Business Wales Accelerated Growth Programme.