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Fresh Thinking

Fresh Thinking Blog Winning Pitch

Freshness of thinking is a key component of driving new ideas and innovation.

Remember it is vital that we maintain competitive advantage through continuously exploring new ways of doing things. To avoid getting into a personal “rut” regularly view things from different angles.

Some thoughts on how to practice ‘Fresh Thinking’:

  • think about things in your life or career that you believe need to change - are you getting stale?

  • write down the things you think need to change and prioritise them, develop a plan of action that will drive change and a new approach

  • review colleagues' performances and ask yourself - what are they doing that I should be doing?

  • simple but effective - try a new route into work, vary it every day - this will help to break established patterns and foster new thinking

  • keep your antennae out looking for new thinking and ideas - other markets, other sectors, for example if you are in an industrial market and you want to learn about customer service - go and have a look at the Ritz Carlton Hotel website - best practice in service, take a look here

  • if it’s not broken, don’t fix it, but remember - keep one eye on today and one on tomorrow - things can sometimes become too cushy

  • don’t allow complacency to set in - this is a danger zone - what follows complacency is poor performance

  • speak to your mentor, role model or colleagues and gain feedback on what they think you should change

  • innovation and differentiation are driven by fresh thinking - when we do something different we get a different outcome

  • a fresh approach can be invigorating and rewarding - it introduces new possibilities and when it is regularly practiced it delivers amazing breakthroughs in performance

Blog written by Winning Pitch, who are a lead delivery partner for the Excelerator Consortium that manages the Business Wales Accelerated Growth Programme.

Details of the Programme can be found on the Accelerated Growth Programme website.

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