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Marketing consists of many facets and, admittedly, it can be difficult to see where PR ends and search engine optimisation (SEO) begins. And that’s before you throw social media into the mix as well. So with more routes to deliver your key messages, increased competition, and invariably less time to carry it all out, how do you ensure your marketing budget doesn’t go to waste and you increase your return on investment (ROI) at the...
Many people decide to be an entrepreneur or pursue entrepreneurialism because they believe that engaging in this field will most likely bring easy money in their pockets. So before you can be one, ask yourself these questions: Why do I want to become an entrepreneur? Do I have what it takes to become one? By now, you may be asking yourself, what does it take to become an entrepreneur? To tell you the truth, entrepreneurs...
Payment card industry data security standards All merchants that store, process or transmit cardholder data MUST be PCI DSS compliant (Payment card industry data security standards). However you trade, each transaction you process involves sensitive cardholder information which must be processed, stored and transmitted securely to protect your customers and your business, from the increasing threat of card fraud. If you or your business are one of the many merchants that have not completed a...

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