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If you’re running a business, you’ll need social media. But how do you make the most of the platforms out there, and use them to build contacts and sales? Here are our five top tips for getting social media to work for you rather than against you. Not Showing Up If you’re using social media to promote your business (and if you’re not, you should be), the cardinal sin is not actually turning up. If...
A Cinemagraph is a still image, with a small part moving or animated. They have been called "living images". The technique was first used in 2011 for news and fashion photographs, and is becoming more popular with the advent of autoplay on Facebook. They can be used on websites for eye-catching images. The technique involves using a short video sequence from which a still image is extracted. Or the still image is taken in hi-res...
Marketing consists of many facets and, admittedly, it can be difficult to see where PR ends and search engine optimisation (SEO) begins. And that’s before you throw social media into the mix as well. So with more routes to deliver your key messages, increased competition, and invariably less time to carry it all out, how do you ensure your marketing budget doesn’t go to waste and you increase your return on investment (ROI) at the...
Payment card industry data security standards All merchants that store, process or transmit cardholder data MUST be PCI DSS compliant (Payment card industry data security standards). However you trade, each transaction you process involves sensitive cardholder information which must be processed, stored and transmitted securely to protect your customers and your business, from the increasing threat of card fraud. If you or your business are one of the many merchants that have not completed a...
