Search behaviour is shifting. Here’s how growth-focused businesses can stay competitive in a digital world powered by AI tools and conversational search. Search engines are no longer just showing links in response to user queries. Google’s AI Overviews, Bing’s Copilot, and ChatGPT with real-time browsing are all designed to give users instant, conversational answers. This means users often get what they need without visiting a website. What this means for growing businesses For growing businesses...
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