The Unstereotype Alliance, an industry-led initiative convened by UN Women, published a first-ever global study which empirically proves inclusive advertising -content which authentically and positively portrays a full range of people and is devoid of stereotypes -has a positive impact on business profit, sales and brand value. The study was conducted with leading researchers from Saïd Business School at Oxford University, and leveraged proprietary data provided by Unstereotype Alliance members Bayer Consumer Healthcare, Diageo, the...