Developing your business idea

Full of ideas but not sure how to turn them into a viable business? Or want to start a business but stuck? Discover how to develop your thinking process into something that will work for you.

Learning objectives

On completion of this course you will be able to:

• Identify examples of the type of business you could start.
• Understand a number of techniques for developing your business idea.
• Recognise the different features and benefits of your potential product or service.
• Understand the importance of an ‘elevator pitch’ in getting your business off the ground.

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