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Back the Best of British – Support your local stays, experiences or attractions

Couple and dog walking on a beach

Airbnb is launching the £1 million Best of British fund, to help support the stays, experiences and attractions that make Britain great.

So if you know a historic home, an unusual stay, a local festival, a breathtaking outdoor adventure or the best place to get a world-class meal – apply today! 

Eligible projects should fall into at least one of the following categories and must be based in the UK:

  • Nature and Outdoors
  • Food and Dining
  • Music and Arts
  • Culture and Heritage 

Applications are welcomed from a broad range of recognised groups or organisations, including small businesses, social enterprises, community groups and cultural and heritage groups. 

The application deadline is 23.59 pm on 23 November 2025.

For further information please select the following link: Back the Best of British - Airbnb.

Tourism is big business in Wales. Owning and running your own tourism business can be very rewarding. 

Whether you’re thinking about starting a new tourism business, have already taken the first few steps or want to grow your current business, we can help with funding for new or existing projects, quality star grading schemes for tourist accommodation and attractions, and promoting your business: Supporting you | Industry.


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