A new online campaign is helping businesses in the UK make their pricing clearer and avoid legal pitfalls.
The Competition and Markets Authority (CMA) has launched its Clear Pricing campaign to encourage UK businesses to be upfront, transparent and fair with their customers. The campaign highlights the CMA’s new ‘3 Step Pricing Check’ which businesses can use to check that their pricing practices are within the law and customers aren’t faced with unexpected costs at the checkout.
It’s illegal to hide additional mandatory fees (such as a booking fee or delivery fee), taxes or other charges until late in the purchase process – a practice known as drip pricing.
The CMA’s campaign gives time poor businesses a way to check they’re compliant by simplifying the rules into 3 actionable steps when pricing their products:
- Show the total price up front
- Include all mandatory charges
- If you can’t give a total yet, is it clear how customers can work it out?
The checks are designed to support businesses that want to do the right thing by making upfront pricing the new normal and building customer trust.
For further information please select the following link: 3 Step Pricing Check - Clear Pricing and Providing clear and accurate information about prices: summary - GOV.UK.