As part of the Competition and Marketing Authority’s (CMA) work to tackle fake reviews Google has agreed to make significant changes to its processes – meaning people can have more trust in the reviews they see.
The undertakings signed by Google require the firm to sanction UK businesses that have boosted their star ratings with fake reviews – as well as sanctioning people who have written fake reviews for UK businesses
Google has committed to put ‘warning’ alerts on the profiles of UK businesses that use fake reviews to boost their star ratings
Google has also agreed to enforce sanctions to deter businesses that try to benefit from fake reviews and sanction those that write fake or misleading reviews.
The CMA has created draft guidance to help businesses ensure they are in line with consumer law.
For further information please select the following link: CMA secures important changes from Google to tackle fake reviews - GOV.UK